Get the Down Low on HAIRSPRAY — the Movie.. How Did They Get That Hairstyle? LA-Story Movie Secrets Blog!

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Embracing their Hollywood roots like never before, Sebastian Professional’s Shaper and Shaper Plus brands are preparing for their big screen debut in New Line Cinema’s July 2007 remake of the cult classic, “HAIRSPRAY!”.
As the official hairspray of “HAIRSPRAY!”, the iconic styling tool – a long time favorite among Hollywood hairdressers – will star as “Ultra Clutch” and perform behind-the-scenes and front-and-center to capture the film’s classic style.
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“We’re so thrilled to be a part of this film and help shine the spotlight back on hairspray in such a fun way,” says John Moroney, Creative Director, Sebastian Professional North America. “The Sebastian brand has a deep-rooted and inspirational history in Hollywood and even today, there isn’t a set, trailer or green room that isn’t over-flowing with Shaper cans! It truly has stood the test of time.”


The role of “Ultra Clutch” was all encompassing. On-stage, Shaper starred alongside some of Hollywood’s brightest stars including Michelle Pfeiffer, Queen Latifah, John Travolta, Amanda Bynes, Brittany Snow, Zac Efron and many more. And on-set, as the original working hairspray, Shaper and Shaper Plus formulas were used to shape a variety of styles from beehives, to pony-tails to sleek bobs.
“Throughout the making of the film, there were so many looks and styles to the hair which required a product diverse enough to do it all,” says Judi Cooper-Sealy, the film’s lead Hair Designer and Department Head who worked daily with both Shaper and Shaper Plus. “While one scene required an up-do with strong hold for the dancing scenes, we also needed a spray that was workable for easy brushing and re-styling.”
To celebrate their close up, Shaper and Shaper Plus stepped into an exciting, custom-designed costume change. Beginning June 2007, Sebastian Professional is offering new, limited-edition cans of “Ultra Clutch” in both Shaper and Shaper Plus formulas. As the must-have hair item of the summer, look for the famous big can in a bright, new teal-green costume with pretty pink and cool, multi-colored “HAIRSPRAY!” graphics.
The fun doesn’t stop there! To get in on the “HAIRSPRAY!” action, consumers can log onto www.sebastianinspires.com/hollywood. The dedicated Web site includes feature film content with behind-the-scenes footage, celebrity news and styling tips. Additionally, consumers can enter for a chance to win a variety of exciting prizes including a “VIP” trip for two to Hollywood complete with VIP passes to a movie premiere and a Sebastian makeover.
The limited-edition “Ultra Clutch” offering will be widely available at Trade Secrets, Ulta, Regis Salons and JC Penny and more than 35,000 professional salons nationwide beginning in June 2007.
The suggested retail price is $13.50 for the Shaper formula (10.6 oz.), and $13.95 for Shaper Plus (10.6 oz.). For more information and to locate a salon near you, please visit www.sebastianinspires.com.
Stevie Wilson

LA-Story.com

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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