Have Women's Fashion and Beauty Magazines Gone Too Far?
Here’s the deal. I used to be an AVID magazine reader. I would go through an average of one magazine a day or more — I was reading a ton of them. My significant other was telling me I was killing trees. Sslowly I started chipping away at the subscription list. S L O W L Y..
but recently that chipping hasn’t slowed, it’s picked up speed and quite frankly it’s going full speed ahead to ditch many print magazines.
Please note that I originally posted this to a private forum of a group that used to be on usenet and was avidly read by about 5 thousand people a day including fashion and beauty editors. They would hunt out people and trend topics. So when I posted this “editorial” little did I know that I would strike a nerve…… and listen up print magazines– you should pay attention because these are fashion and beauty savvy readers and women who spend a chunk of change and are beginning to be bored of the “same old same old” content.
I know I am busy but that never stopped me from reading magazines. well now it seems that the same celebs play a merry go round of switching covers and it’s BORING. I don’t find celebs appealing that much and with all the stuff they get, it’s not exciting.
I like good solid beauty coverage– interesting articles about new lines and that’s not happening.
Quite frankly, I know MORE about new cutting edge lines than those magazines. I know more about new fashion lines too. I have my ear to the ground and HUNT for a story. Why is it the magazines aren’t printing STORIES but slim bits of information.
Also what’s up with all this pricy fashion when they are talking to the middle america woman who doesn’t have 500 dollars to spend on a jacket or a pair of shoes.
I even thought some of the Very Vera pieces were overly expensive for what they were.. and the color palette lacked excitment. I am tired of black and grey and want to see more color shots into the lines. I am not dissing her line. It’s a great line — several pieces I would have bought if they were in DIFFERENT COLORS. I don’t need any more black and grey in my wardrobe. I have enough. I want bright colors. I want warmer tones.
I don’t want to so edgy that it’s unwwearable– I want to see how to make the basics edgy and how to take one good purchase and work it into a wardrobe in a variety of ways with addition of different accessories.
Let’s deal with real life issues (that’s what I read in Marie Claire and Elle) Allure lacks the oomph. More is boring. Self got ditched . Ditto Shape. Ditto Latina. Even InStyle is becoming HO HUM..
I can’t put my finger on it but it takes me only an hour to go through the magazines (except for EJean.. which I save for last)..
Even the home decor, self improvement, fitness and health areas are boring. Please wake up and smell the cocoa – magazine editors. I am one of you and if I can’t stand to read what I see others putting out, then there’s something wrong with the system and it needs to be changed.
FYI- if there’s an investor who wants to help me set up a real woman’s magazine that talks to women intelligently and offers help, advice and insight about the internal and external beauty, please feel free to contact me. I have the editorial background and I know the grass roots of what women want. I haven’t lost touch. I stay in touch with women like me and women who are the heart of the US– something that these magazines have missed–no matter what age they are.
thoughts? feelings? comments?