Well Above Average Talks About Eco-Stiletto Green & Chic Launch Party (aka The Travails of Dealing with LA Events & Being Media!!)

Well Above Average’s Stella gets about enough– things I can’t make (stuck at this desk dealing with tech issues like Microsoft still working on this computer. Yes!! They are still working on this computer as I write this) or writing, editing and even attending events in a different locale. Luckily I have Stella to help back me up– otherwise I would be volunteering for the cloning project (I need 3 please– not just one clone) .
Eco-Stiletto.com’s Green Launch Party at Murano — a hipster chic place of Italian/French fusion cuisine– but the food wasn’t from the restaurant (sigh).. but cupcakes from Sweet Debbie’s Organic Cupcakes were served along with organic cocktails with Veev! (my new favorite spirit for cocktails made with acai berry). Josie Maran Cosmetics were doing make-overs and manicures by Acquarella ( think water-based, non-toxic, non-flammable nail polish) were on the beauty menu.
Nice!
The celebrity quotient was in attendance- read the blog to find out who!– and so the party population was way over the top– WAY OVER like 300 people. The cupcakes were gone in a flash so the food was a bit minus. Drinks were a plus– well maybe too much a plus because you have to drive in LA.
However lucky girl Stella won a great gift bag but she gave it to the person who drove to compensate for the gas and time spent (and lack of food) which was very generous of her. Think about really making sure there was less of a carbon footprint and that’s a great friend to hand over the entire gift to her “plus one” — Rebecca Minkoff bag valued at $185.00. Eco-Stiletto gives away nice raffle prizes for sure! Make sure you sign up for the site newsletter to stay on top of all these green and eco-friendly!
I think that Stella and guest were hungry and goody bag-less when they departed from the celeb-laden party. Turns out I forgot to warn them about the in’s and out’s of LA events!
(read on for the details)


Here’s a recent example of one of my multi-tasking event days!
I recently went to a mid-week event that had snacks and water.I had been in West Hollywood at a great event (content and connection-wise it was awesome) where there was food but I arrived about 2 PM and the food had been sitting out a bit. I had 2 different cocktails – which I didn’t finish either one–but they were fabulous. However I left thinking that at the next stop, I would grab something a bit more solid than these extraordinary cocktails.
Next stop was on Melrose at a really cool fashion event. As a writer ( & stylist), I spent a good hour-plus there talking about the brands featured in the suite. I was given a bottle of “frozen solid’ (no lie) water — so I had to wait for it to thaw before I could drink it. They had crackers and sesame sticks but nothing else to offer. Ummm- hmmmmmm that was a problem. By then I was starving and I was starting to go into my “anorexia ” mode which is where I am beyond hunger– food no longer appeals to me.
Moving on, next door was a shoe store that was having a gigantic sale (more on that another time) and I got some serious steal of deal shoes there and even got a couple extra pairs for gifts!
The third event of the evening –and my original reason to head into town– was a large-ish roundt-able meeting for bloggers. Given that the event started at 6 PM, I thought the appetizers were going to be offered during the discussion but they didn’t. We all took a glass of wine but some of us poor starving girls were snatching rolls from the bread basket during the discussion.
Unfortunately, that wasn’t enough for me and I had to stop drinking wine and hit the water a lot (and it wasn’t refilled when the glass went dry) because I was driving. Considering “book it” out of town due to an unforeseen emergency, I had to leave sans appetizers & dinner at this event. So chalk me up to zero lunch, zero dinner, 2 rolls and 2 cocktails, 1.5 water and by the time I got home, it was 9 PM. Dinner was not even an option at that time of night.
The kicker on this was that there were no goody bags or token gifts at any event for attending!
Here the caveat for attending these type of events is attendee beware
Stevie’s Rules of Event Attendance
1) Make sure you eat something before you go because if you don’t you will be sorry!!
2) Make sure you have bottled water in the car (or if you have a large enough handbag, a .5 liter bottle will do the trick) . Also packing some kind of nuts or crackers helps too–but leave those in the car. (*I forgot to do this)
3) The goody bag situation–particularly for those coming great distances–even a token gift of a bar of lovely soap, stationary/note pads, lip gloss, even a key ring –something would be nice.
4) Always have a back-up plan so that you can go grab something to eat post event and if it’s packed (reminds me of a couple of store openings I attended on Robertson), so that you can’t get drinks or food, leave early and head someplace interesting (even starbucks can be interesting if you are in need) to at least commiserate
5) Bring a friend to at least give you feedback too on the event- and maybe take photos.
Not every event is a knock-out. I go with modest expectations and just roll with it.
But since this blog started out about Well Above Average — go read the blog! She’s a firecracker with a seriously dry wit (like a great martini)
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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