Going Green: FHI Heat Creates the "Do More" Styling Irons that Are Eco-Friendly!!

FHI Heat is launching a new Do More series of different color-coded styling irons, each color benefiting a unique charitable cause.
The first of this Do More series–Earth–brings participation in this campaign to create a healthier planet directly into the hands of stylists and consumers with a new green-plated styling iron. Do More: Earth, donates a portion of the sale proceeds to Trees for the Future (www.treesftf.org), an award-winning non-profit organization dedicated to helping communities around the globe plant trees.
web-earth.jpg

“Helping people by improving their environment is extremely meaningful to stylists worldwide, and FHI Heat believes that supporting organizations dedicated to resolving global issues through action and education is part of the brand’s overall mission,” states Phillip Wilson, Global Creative Director for FHI Heat, Inc., manufacturer of pro hair tools. “The work performed by Trees for the Future helps remove approximately two million tons of carbon dioxide from the atmosphere each year, which hugely impacts the quality of the air we breathe!”

The Do More: Earth styling iron features
beautiful green, 1-inch plates with accompanying packaging,
FHI Heat’s signature high-heat (410 degrees) with fixed temperature control,
proprietary Nano-Fuezion technology, a unique combination of Nano-Titanium, Nano-Titanium Dioxide and Nano-Silver particles.
The triple function of the Nano-Fuzeion technology removes bacteria, toxins and static, producing superior conditioning and shine, while providing unmatched health and purification benefits for the hair. (It really does! I have one of these tools. It rocks!)


3 layers of ceramic coating on the plates
the largest PTC heater on the market which means the iron heats up quickly and instantly recovers heat upon contact with hair;
and the largest quantity of crushed tourmaline crystals which results in the highest negative ion count.
The Do More: Earth styling iron retails for $120.00.
FHI Heat will donate $1.00 from the sale of each Do More: Earth styling iron to Trees for the Future. For every dollar received by this organization, approximately 10 new trees will be planted.
About the Do More Series
Other color-coded irons in the series of Do More styling irons will spotlight different charitable causes:
web-water.jpg
Do More: Water addresses the global need for clean water through a blue-plated iron;
Do More: Breast Cancer Awareness benefits Pink-Link (www.pink-link.org), a unique grassroots online resource for breast cancer survivors, through pink-plated styling irons.
Each of the new Do More series of styling irons is available as of March 1, 2009 at all Trade Secret, Beauty First and Pure Beauty locations, as well as via toll-free number at 877.FHI.HEAT (877.344.4328) and online at www.fhiheat.com
Support the Do More causes and get the best flat iron on the market.
Stevie Wilson

Subscribe to RSS headline updates from:
Powered by FeedBurner




Blubrry player!
LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright: KBP Inc. 2007-09