L'Oreal Vice President Shane Wolf Talks About Shu Uemura Art of Hair Ceremony & Product Collection

The Art of Hair Ceremony is a complex ritual and Shane Wolf , Vice President of Marketing for the Kerastase and Shu Uemura lines. The video is great because he talks in great detail about the development of the ceremony by Mr. Uemura.

Shane Wolf talks about the product groups — the salon components and the ‘take home” products that the consumer can have as well as the actual content of the Art of Hair Ceremony treatment.

Vice President of Kerastase & Shu Uemura, Shane Wolf Talks about the Art of Hair Ceremony.

Shu Uemura Purifying Ceremony ($25 for 10 minutes) A clarifying treatment that cleanses and deeply purifies the hair while moisturizing and revitalizing the scalp. Choose between FUYU (with eucalyptus for an invigorating effect) and NATSU (with jasmine for a soothing effect) cleansing oils.
Shu Uemura Haircare Ceremony ($35 for 15 minutes) A unique customized treatment combining a moisturizing Depsea Base and precious Absolu oil.. You choose an appropriate Depsea Base and one of the 5 essential Absolu oils:
1. Full Shimmer – for added shine
2. Moisture Velvet – for nourishing dry hair
3. Silk Bloom – restores damage
4. Muroto Volume – Volumizing
5. Prime Plenish – Aging Hair
Complete Ceremony ($75 for 30 minutes) Combination of both the Haircare and Purifying Ceremonies. While this might seem pricey, the affect on your scalp and your hair (as well as your mind/sanity) is really incredible and so very effective. I have never felt my hair so soft and silky.

Vice President of Shu Uemura, Shane Wolf demonstrates the elements of the Art of Hair Ceremony

Prime Plenish— one of the treatments for the salon experience of the Ceremony and the one used on my hair because I do enough damage to my hair courtesy of the hair dryer, flat iron and hair color.

Shu Uemura Art of Hair Ceremony styling products for in salon and take-home for consumers.
There are very small number of salons that provide this awesome service–only 6 salons throughout the country have been chosen to debut the Ceremony, but is expanding to 100 salons in October.
Visit www.shuuemuraartofhair-usa.com for salon locations.
If you have a salon relatively near you that does this ceremony, just plunk down the $$$ and do it. It’s worth every penny for the full treatment– particularly if you have damaged hair. It’s incredible and it’s very effective. The consumer home products are to die for and amazing in their effectiveness.
Thank you to Shane Wolf and Ric Arrigoni for their time and assistance- and for the treatment too.
Stevie Wilson