Talking to Armani Beauty's Keith Cavaleri about the Amazing Crema Nera OMC3

We love all things Armani and it’s amazing what’s new in the collection– like this killer new skincare product that’s used during the day. Crema Nera is a great collection of highly effective skincare. Crema Nera OMC3 is the newest addition to the line and wow– I am certainly impressed. It’s not nearly as heavy or thick as the Crema Nera or some other creams I have tried.
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Crema Nera OMC3 is the new Giorgio Armani tailor-made skincare, stemming from the Obsidian Mineral Complex technology, designed to act specifically on the signs of skin ageing: a new-generation anti-ageing skincare to restore the very substance of the skin.
Reserachers have demonstrated:
The biological activity of the Obsidian Mineral Complex, which is capable of stimulating the metabolism of fibroblasts by modulating the synthesis of ATP**, precious cellular energy that allows cells to function
The incredible power of Perlite with surface optical properties, a fine volcanic powder derived from ground Obsidian, which, when dispersed on the skin surface, smoothes away imperfections and matities the complexion for a velvet finish to reveal a skin texture with an unbelievable feel.
Researchers revealed that Perlite dispersed in water possesses amazing biological properties on age markers specific to the dermis and dermal-epidermal junction. During a specific laboratory formulation process, when it is distilled in water, shaken and then filtered, Perlite is activated and instantly releases its precious volcanic minerals to boost the synthesis of collagen and GAGS (glycosaminoglycans)**. The result is skin that seems restructured and a face that appears remodeled.
Piloted by the latest research breakthroughs on the properties of Obsidian, the Obsidian Mineral Complex technology is now redeployed in a new version specially designed to act on the signs of skin aging.
Better than having me blather on here, Armani’s West Coast Celebrity Make-up Artist (and skincare guru) Keith Cavaleri explains it all on video.
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Keith Cavaleri, Armani Beauty (and no he doesn’t come with the skincare).


The Obsidian Mineral Complex3, combines: iron and silicon, volcanic minerals renowned for their targeted action on collagen III* and collagen VII*, with Perlite, for its ability to stimulate dermal GAGs*. When combined, these three ingredients form a powerful dermal restructuring system – a new-generation anti-aging technology to restore the very substance of the skin. By targeting the principal collagen involved in skin aging, collagen I, collagen III and collagen IV, OMC3 is designed to act on three levels of the skin for 3-D remodeling:
1. Stimulation of the expression of collagen III*, an essential component of the dermal fibrous network, and GAGs*, extracellular matrix elements that make up the skin’s support mattress
2. Stimulation of the expression of collagen IV*, an anchoring molecule that composes the dermal-epidermal junction.
3. Reinforcement of GAGs* in the epidermis, which act like epidermal hydration markers.
* in vitro tests
The Crema Nera OMC3 is composed of 3 ingredients (iron, silicon and perlite) found in obsidian. Specifically combined, these three ingredients form a powerful dermal restructuring system, for a denser skin.
Three complementary anti-aging active ingredients::
The Obsidian Mineral Complex 3 directs fibroblasts to encourage them to produce collagen structural fibers and GAGs to densify the dermis and its matrix. With results scientifically proven in an in vitro test on a fibroblast culture in 3 days, compared to a control: 388% increase in the expression of collagen III, 107% increase in the expression of collagen IV, 51% increase in the synthesis of dermal GAGs.
Pro-Xylane helps stimulate collagen VII, a cohesion factor between the different skin layers (357%* increase, in vitro test), to promote a strong basal membrane and ensure proper anchoring between the epidermis and dermis.
Hyaluronic Acid, the dominant component of the GAGs, capable of retaining up to 1,000 times its weight in water, channels the distribution of water and keeps it in contact with the cells.
This lush ultra-creamy treatment cream absorbs fast into the skin. If you are a dry skin girl like moi, you want this because
1) it moisturizes like crazy courtesy of hyaluronic acid.
2) has a nice spf 15 at the base layer so you get more protection
3) works like a primer with a nice silky feel
4) has amazing ingredients: minerals found in obsidian(iron, silicon and perlite) and Pro-XylaneTM helps battle any free radicals and is a potent anti-aging treatment for wrinkles and firmness.
Try this- let me know what you think about it. I personally love it.
Thank you to Keith Cavaleri for his expertise, Mara Stimac for her cinematography and Tim Quinn for his wit and humor!
Stevie Wilson, LA-Story.com



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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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