Shopping Byte: Let Your Smart Phone Help You Score Bargains & Info Courtesy of Placecast! Podcast!!

Placecast launches “ShopAlerts”, a location-based mobile marketing service designed for retailers to drive foot traffic into brick & mortar stores.

Placecast’s ShopAlerts system is an “opt in” program which sends out location-based mobile messaging to shoppers as they are out and about during their day regardless of the time– work-day or weekend. What this creates is a unique relevancy tied to time and place. Shop Alerts is service-oriented marketing rather than an intrusion, the location-based mobile program triggers when a consumer is in the geographic area of the store and offers an incentive to the consumer within a purchasing time-frame and location.

The Placecast technology provides highly specific offers based on geo-fenced triggers that can be integrated into a CRM program and driving more actionable foot traffic to the store. Thus ShopAlerts ensures that consumers who like specific brands or stores never miss out on promotions, a great deal or new products.

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Podcast with Placecast CEO Alistair Goodman

What is Geo-Fencing?

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ShopAlerts’ geo-fencing technology lets retailers talk to their customers when they are near a store or other relevant locations. If a brand, store or company has a place in mind, Placenet can geo-fence it. Based on program objectives, trade areas, and or customer demographic/psychographic profiles, virtual geo-fences can be created around any location and are set to trigger a personalized marketing message to an opt-in consumer entering the defined area on their mobile phone.

In other words, based on the opt-in program, a store chain can trigger an mobile alert to a cell phone and the consumer gets notice of new products, special sales only when they are in a specific geographic perimeter of that store. Simple, easy and elegant and it reaches the specific customers who want a brand or frequent a specific store.

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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