Fashion’s Night Out: LA!! We Got You Covered with What’s Hot in Fashion Capitals!

I know that every blogger, fashion writer and journo has been bombarded with Fashion Night Out invites– I got at least 12 from the east coast alone. Given the that LA Times Image section gave such a great compendium list of what’s cooking by area for Friday’s event, I am mixing my list with theirs After all, it’s now a Southern California event spreading down to South Coast Plaza and Fashion Island with all sorts of cool events. This event started last year and really picked up serious steam this year with some encouragement from Vogue magazine and the Council of Fashion Designers of America,

For the OC: Fashion Island
Fashion Island is the only location in Orange County celebrating, and will be doing it in style with reality celebrity Lo Bosworth making an appearance. Shoppers can win a Personal Styling Session and $1,000 gift card to Fashion Island (. There are also custom tote bag giveaways, numerous in-store events, a DJ, refreshments and more. Visitors to Neiman Marcus can even enter the store through Maison Francis Kurkdjian-scented bubbles and meet the fragrance co-founder Marc Chaya as he imbues Fashion Island’s new granite obelisk fountain in the Courtyard with his latest scent.
Visit www.shopfashionisland.com/fno for more information on this great event.

Here’s my pick list for LA

Start checking out events in Downtown LA and work your way west– though the traffic might be doing the same. Cynthia Rowley is going mobile downtown and making a fashion statement about the garment district. Smart girl– she knows where her clothes generate a ton of excitement She starts early at the Downtown Art Walk on Thursday, September 9;
at Fashion’s Night Out on Friday, September 10;
and at the “A Current Affair” pop-up vintage marketplace on Saturday, September 11.

The Shop on Wheels is a shipping truck converted into a sleek Cynthia Rowley store, with hardwood floors, a fitting room, printed-fabric wall coverings and Lucite fixtures. It carries the entire range of items in the Cynthia Rowley collection, including women’s clothing, shoes, bags, eyewear, jewelry, legwear, gifts and more.
Shoppers can pose for photo ops with the truck and view the shots later on the official Facebook page (“CynthiaRowley MobileShop”) and follow the mobile shop Twitter (“CRowleyonwheels”).

Andaz West Hollywood hosts the not to be missed Julia Clancey pop-up shop which will debut the designer’s Little Miss Clancey Collection.

In keeping with Andaz West Hollywood’s mission to support and foster local artists, designer Julia Clancey debuts her signature collection only found at Fashion’s Night Out. The pop-up shop will allow guests the opportunity to experience and purchase from the brand new collection before it hits international fashion week(s) with made to measure service from Clancey’s mainline also available.

FNO guests attendees will be entertained in true Sunset Strip Fashion with live music from DJ Julian Nolan and a complimentary “Miss Clancey Cocktail” at RH Bar.

Along Melrose there are a slew of stores that will be open but the place to hit is Fred Segal Melrose for an amazing busy evening. FredDevo’s Mark Mothersbaugh showing up for book signing, the Quiksilver surfing team (yummy guys), tons of brands between Ron Robinson and Ron Herman who will have you burning a hole in that plastic along with an acoustic set from the Dandy Warhols.. . (presented by PRPS jeans– the hottest jeans on guys right now and I hear Megan Fox is a fan too! Check them out!) Brands to be featured include JBrand, PRPS, Smoak Cosmetics,Kissable Couture, Apothia LA, Givaudan, Monrow, Lightning Bolt, Body Conscious and lots more including Holly Robinson Peete signing copies of her new children’s book. 8 to 10 p.m

Decadestwo and HauteLook are kicking off a three-day “400 dresses for $400” event — with a cocktail party featuring special guest designer Alexis Phifer. 6 to 9 p.m.

ARCADE Boutique Host the Gastineau Girls & Tres Glam
8473 Melrose Avenue West Hollywood, CA 90069 www.arcadeboutique.com
Appetizers provided by Tender Greens
7PM – 11PM

There’s also some added incentive to pry open the wallet within city limits on Friday night: Anyone (21 and older) who can brandish receipts totaling $25 from a participating Los Angeles FNO retailer will have entrée into a post-shopping fete at SBE’s Industry nightclub, on La Cienega Boulevard,, which will include fashions by LA’s key designers l including Kevan Hall, Sue Wong, Louis Verdad and Petro Zillia’s Nony Tochterman. SBE’s XIV, on Sunset Boulevard, hosts another party with the same entry requirements and will be serviing fashion-themed drinks. Both parties will run from 10:30 p.m. to 2 a.m.

Los Angeles’ Fashion’s Night Out festivities are scheduled to run 6 to 10 p.m., with free parking at — and shuttle service from — the Beverly Center for the duration. A full list of participating retailers as well as a printable map, can be found at city’s FNO site: .

Century City, West Third Street, The Grove, and Orange County style center, Fashion Island are all doing events

Beverly Center:
This tall column in the middle of the LA landscape will feature Fall/Winter Fashions from Bebe, Bloomingdale’s, Macy’s, J. Lindberg, Max & Co., Ben Sherman, Guess, Traffic, and more. With 100% participation from all stores and each will be hosting from 6pm-10pm special in-store events. Here’s a few choice tidbits and check out www.beverlycenter.com/events

•Lacoste will be holding a Wii tennis tournament with special prizes for winners

• Charles David,(himself) local California designer, will be making a personal in-store appearance and shoe signing.

•Club Monaco will be offering shoppers an elegant experience with champagne, dessert, and more

•Fendi will be displaying a photo exhibit from their fall ad campaign shot by renowned fashion designer Karl Lagerfeld, and will be selling limited edition Fendi apparel and accessories.

Henri Bende lwill be offering limited editions products, as well as, an official NYC FNO t-shirt with Swarovski crystals.

Center-wide, the first 100 shoppers will receive a Fashion’s Night Out T-shirt, designed by Marc Blaskovits, a graphic design student of L.A.’s Fashion Institute of Design and Merchandising (FIDM), which features a picturesque image of the iconic downtown Los Angeles skyline. Self-parking for the event will be available free of charge at Beverly Center from 4 p.m. to 10 p.m.

Rodeo Drive is a terrific hot spot with every retailer on the boulevard getting into the party mode and they will be featuring SEVEN cool food trucks for you to eat yourself silly.

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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