Help Provide Water for the TAP Project In Africa Via Facebook & Aqua di Gio!

Giorgio Armani’s Acqua di Giò is proud to announce its role as National Supporter in the 2011 UNICEF Tap Project. The company’s participation in this iconic campaign will help raise awareness of the global water crisis and to provide funding to help UNICEF improve access to safe water and sanitation facilities in schools and communities to children around the world. Nearly 900 million people worldwide lack access to safe drinking water and specifically 4,100 children die daily due to lack of clean water.

For every ‘like’, Giorgio Armani will donate $1* to support the UNICEF Tap Project. $1 can provide 40 days of safe, clean drinking water for a child.

This project has now spread to a page on Facebook where you can get involved simply by LIKING the Aqua di Gio page for the Tap Initiative. From now through the end of March, if you LIKE the Facebook page, Armani will donate a $1 for the first $250,000 people who LIKE the page, and $1 for every purchase of Acqua di Gio Homme and Acqua di Gioia spray cologne or gift set purchased in the 50 states and territories through March 31, 2011.

Check out the site from Armani here: for more details

There’s even an iPhone app!

The UNICEF Tap Project was created in 2007 with a simple concept: restaurants would ask their patrons to donate $1 for the tap water they usually enjoy for free. All funds raised would support UNICEF’s efforts to bring clean water to millions of children around the world including those affected by the earthquake in Haiti. With just one dollar, UNICEF can provide clean drinking water to a child for 40 days.
Contribute to the TAP Project here

Now the campaign has grown into a national movement with thousands of restaurants, corporations, volunteers and community groups across the country participating to help UNICEF save children’s lives – and now Acqua di Gio is joining that list.

Terms and conditions.
Giorgio Armani Parfums will donate $1 to the United States Fund for UNICEF for: each Acqua di Gio Homme and Acqua di Gioia spray cologne or gift set purchased in the 50 United States, Puerto Rico or D.C. through authorized distributors from March 1, 2011 to March 31, 2011; and the first 250,000 people who “like” the “Acqua for Life” Facebook page from March 1, 2011, to March 31, 2011. For more information, visit The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax deductible.

Please do your part! You can like a page and you can buy a great fragrance or two and contribute – while smelling incredibly great. This is a limited time project. Please contribute– even if it’s just a buck!!

Stevie Wilson,

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