This is the first of a random series on social media and digital media topics. Since I work in this sphere, it’s important to realize what’s going on out there on Facebook, Twitter, sites, and also in real life– whether at expos or trade shows but in your local coffee house.
For accomplished and experienced social media marketing people, they pretty much know a lot of the tricks of the trade– like stealth marketing. However, not everyone who is “engaged” by a social media marketing campaign gets that they might be actually involved in a more covert campaign to get you introduced to a new product or to purchase or have you do word of mouth evangelism– which is the ideal dream come true for a true social media marketing person. However there is that topic called transparency… that does come up in some discussions.
Morley Safer from 60 Minutes discusses what stealth marketing is and how it is employed and how people are engaged using stealth marketing techniques.
I am posting this here because I think it’s interesting. Why? Because in part it does not directly sell anything although the people involved in the stealth marketing ask the unsuspecting consumer if they are interested in getting more information and requests their email address. At that point I wish they had handed them a business card that said for more information on this product hit this website– rather than asking them for what is truly personal information that could be used to track a consumer’s online behavior. I think that when these kinds of campaigns are not disclosing that the people who are speaking to consumers are paid employees to garner interest in the product that there is some question about authenticity and transparency.
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