NYFW Sizzles: Alexander Wang Beauty Breakdown: HAIR!

Hair is everything when it comes to runway. While makeup is often washed off, the hair is so influential when walking the runway and turning those styles into trends for the coming season!!

Redken Creative Consultant Guido chose a natural, effortless high-shine hairstyle for Alexander Wang’s collection this Spring/Summer season to create the overall look of nonchalant yet elegant downtown girl.

“This is a very natural look that a girl could very easily achieve herself. It’s got that ‘just out of the shower’ feel to it, and I think it’s very chic to have a wet hair look when fully dressed in amazing clothes, like Alexander Wang. The very trendy, fabulous clothes in this collection paired with the effortless hair makes for a very cool finished look.”–Guido, Redken Creative Consultant

Redken Products:-
full frame 07 all-over volumizing mousse-
All Soft Argan-6 Multi-Care Oil (available October in salons)
Create the Look:-
Section hair and heavily apply full frame 07 protective volumizing mousse to damp hair from roots to ends-
Create a messy center part and rough dry with a blow dryer for natural texture-
Next heavily apply All Soft Argan-6 Multi-Care Oil to hair for a super high shine look

The Argan Oil does a lot on both wet and dry hair. Since this product is new, here’s a breakdown of what it does!

On Wet Hair
1. PROTECT: Pre-Blow-Dry Shield
2. ILLUMINATE: Styling Shine Booster
3. SOFTEN: Treatment BoosterOn Dry Hair
4. MOISTURIZE: Pre-Shampoo Treatment
5. SMOOTH: Post Blow-Dry Perfector
6. RECONDITION: Overnight Treatment

Looking for the latest in hair fashion? Visit Redken.com to locate a salon,
Become a Redken Facebook Fan or follow Redken on Twitter @Redken5thAve

There’s more to this look than just the products! Tools also are key to producing this look. Sultra provided the fabulous tools as the hair tool sponsor for Wang’s SS 2012 Show.

Sultra’s Sophisticate Power Dryer and the Sultra Pink Bombshell Iron were used to create Alexander Wang’s beyond cool downtown darling who isn’t into perfectly polished hair – not even a little.

Here’s the breakdown of how to achieve the look with the tools incorporated:
1) To get the look, Guido first prepped the hair, parted it in the middle and used the Sultra Sophisticate Power Dryer to slightly dry it.

2) He then applied mousse to the look to make it feel and look wet. Then, he wrapped loose sections of hair around the Sultra Bombshell Clip-less Rod Curling Iron to create textured, unstructured waves.

Guido explains, “I love the Sultra Bombshell to get this texture that looks effortless and carefree – like she just rolled out of bed, hopped in the shower and headed out the door.”

Sultra Tool Details:
The Sultra Pink Bombshell One-inch Rod Curling Iron is the evolution of the classic curling iron, creating curls and waves in half the time with no lines caused by clip curling irons. The smooth rod barrel provides constant, even 360°F heat and features Kyocera® Ceramic Technology to repair hair with infrared rays while you style. With universal voltage, rapid heat up, auto shut off, and a complimentary safety glove and iron pad, the Sultra Pink Bombshell retails for $130 at Sephora.com and for the months of September and October, benefits Susan G Komen for Breast Cancer Awareness.

The Sultra Sophisticate Power Dryer features Ionic and Ceramic Infrared Generators for powerful drying without the frying. The Ionic Generator produces 100% negative ions—more than any other dryer available on the market—which cause water molecules to break into fine particles that dry faster and more easily penetrate the hair shaft, allowing moisture to be restored within and significantly speeding up drying time. The Ceramic Infrared Generator produces higher amounts of infrared waves than other dryers on the market, allowing more infrared rays to help seal the cuticle and dry the hair shaft from within for softer, shinier hair. This amazing dryer retails for $245 and is available at Nordstrom, Sephora and Sephora.com.

Stevie Wilson,
LA-Story.com

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