“Work for Shoes” Author, Susan J. Ashbrook Talks about How to Use Her Tips to Launch Your Product! Podcast #2

As you know I have been around the LA scene — and even covered international and the NYC fashion scene from afar– often with the most incredible luck to cover unique brands for various print and online publications. It didn’t start out that way– luckily I had help from friends along the way and some amazing ways of connecting with people that I needed to reach.

One of the first people I met was Susan J. Ashbrook, the head of Film Fashion, a firm that worked with top-notch designers of fashion, jewelry, bags and shoes. Talk about a heady moment when you see name brand celebrities from TV shows and movies at events you are attending: Susan had the ability to draw an amazing blend of people. Over the years, I continued to work with Susan and her firm because they would pull out some miraculous pieces when I was on critical deadline and even better things when I was able to give them more lead time.

Film Fashion acted as a liaison to exclusive fashion houses, fashion designers and fashion related products in the Hollywood community. Later, Ashbrook sold Film Fashion to the PR powerhouse Rogers & Cowan – owned by the Interpublic Group.

Ashbrook has been involved in “product placement” for 20 years, matchmaking top celebrities with a roster of clients such as: Akris, Lanvin, Chopard Jewelry, Swarovski, Catherine Malandrino, Domenico Vacca, Escada, Isaac Mizrahi, Lela Rose, Jenny Packham, Kenneth Cole, Herve L Leroux, Georges Chakra, Tadashi, A Pea In The Pod and Harry Winston Jewelry. She has consulted for non-fashion brands like Nikon, Hasbro Games, Mastercard, Bellini baby furniture and Hooked On Phonics.

Ashbrook was one of the progenitors of “celebrity product placement” and the Film Fashion office was a PR force to be reckoned with because Susan delivered for her clients (designers, stylists and celebrities) and pulled it off with grace, aplomb and tons of style.

Since Ashbrook left Film Fashion, she has completed a book that is part memoir and part “how-to” book on the business of product placement, entitled Will Work for Shoes When I saw the announcment in the LA Times, I knew I had to “find” Susan and get her on podcast– which has been split into two parts. This isn’t just for fashionistas looking for a fun read but anyone (and I mean anyone who has a product to sell) to use to get their product in the limelight.

Susan J. Ashbrook Podcast, Part 2.

Follow Susan J. Ashbrook on
Facebook.com

Twitter.com

Website

You can find “Will Work for Shoes” at all major online booksellers, brick and mortar bookstores in hard cover and e-book

Thank you to Susan J. Ashbrook for her time. You rock!! (We need to have lunch!)

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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