Live WebCast Alert: Tory Burch will be LIVE Online at WWD Retail & Apparel CEO Summit Monday 11/14, 9:30 ET

Hey all you fashionistas and retail types!! Here’s a hot newsflash for you.
Fairchild Publications has the WWD Retail and Apparel CEO Summit in NYC kicking off tomorrow, 11/14, Monday at 9:30 ET. Tory Burch, CEO of her own self-titled fashion empire, will be live speaking from this first-ever WWD CEO summit and WWD will live stream Tory’s presentation on the WWD Facebook page.

Tory Burch will talk about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community.
The attendees to the WWD CEO Summit will include top execs from Barneys, Gilt Groupe, Bottega Veneta and more For those unable to attend, Fairchild is webcasting Tory’s presentation for aspiring fashion and style CEOs and designers.

Here’s how you get to watch:
Visitors to WWD’s FB page will get a prompt ( The WWD FB Page above is the link).
YOu must “like” WWD
In return for the “LIKE” , you will be able to
· submit questions for Tory
· get an Outlook calendar listing
· sign up for email reminder to “Tune In”
· “Tune In” on tomorrow 11/14 @ 9:30 a.m. ET

Here are some exclusive excerpts for you from Tory’s presentation speech:

“I personally don’t wear any designer head-to-toe, including Tory Burch. It’s much more interesting to mix it up. I have the same philosophy when it comes to our blog.”

– “Off-the-cuff moments are the most powerful.”

– “We choose to be an open brand. This means being able to accept the good with the bad, being able to handle criticism in a very, very public forum.”

Personally I have interviewed Tory Burch before at least once. I have also worked with her organization both as an online publisher and as a fashion editor for several outlets including my last one for a California regional publication.

Her style is distinctive; her business plan underscores that distinctiveness while being financially savvy and smart about consumer outreach. Her staff has always be responsive to the press and to consumers — and informing Tory of the reactions to her collections.

So don’t miss this opportunity to “engage” or participate in this webcast. It’s an innovation for Fairchild and I would like to see them do more like this. Aspiring designer, retailers and innovators could benefit from more webcasts like this and also get more from various speakers on tap for various Fairchild events– especially WWD.

Thank you to Dan Scheffey, Director of Communications, Fairchild Fashion Media for his outreach.

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and disruptive innovator who has a passion for topics and conversations the reveal what So. California Lifestyle is . My blog: LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America & more) in various topics (fashion; beauty; health & fitness; movies & music; food and spirits; IT Security + tech etc) Known for: podcasts and video conversations with notables about interesting products & brands; places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & more that reflect celebrity , athletes and home-town "stars" lifestyle and initiatives.) in podcasts & videos . Travel to learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for the online audience and consumers alike to learn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they Need to leverage digital and social media space? Reach out to me!

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