Hey all you fashionistas and retail types!! Here’s a hot newsflash for you.
Fairchild Publications has the WWD Retail and Apparel CEO Summit in NYC kicking off tomorrow, 11/14, Monday at 9:30 ET. Tory Burch, CEO of her own self-titled fashion empire, will be live speaking from this first-ever WWD CEO summit and WWD will live stream Tory’s presentation on the WWD Facebook page.
Tory Burch will talk about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community.
The attendees to the WWD CEO Summit will include top execs from Barneys, Gilt Groupe, Bottega Veneta and more For those unable to attend, Fairchild is webcasting Tory’s presentation for aspiring fashion and style CEOs and designers.
Here’s how you get to watch:
Visitors to WWD’s FB page will get a prompt ( The WWD FB Page above is the link).
YOu must “like” WWD
In return for the “LIKE” , you will be able to
· submit questions for Tory
· get an Outlook calendar listing
· sign up for email reminder to “Tune In”
· “Tune In” on tomorrow 11/14 @ 9:30 a.m. ET
Here are some exclusive excerpts for you from Tory’s presentation speech:
–
“I personally don’t wear any designer head-to-toe, including Tory Burch. It’s much more interesting to mix it up. I have the same philosophy when it comes to our blog.”
– “Off-the-cuff moments are the most powerful.”
– “We choose to be an open brand. This means being able to accept the good with the bad, being able to handle criticism in a very, very public forum.”
Personally I have interviewed Tory Burch before at least once. I have also worked with her organization both as an online publisher and as a fashion editor for several outlets including my last one for a California regional publication.
Her style is distinctive; her business plan underscores that distinctiveness while being financially savvy and smart about consumer outreach. Her staff has always be responsive to the press and to consumers — and informing Tory of the reactions to her collections.
So don’t miss this opportunity to “engage” or participate in this webcast. It’s an innovation for Fairchild and I would like to see them do more like this. Aspiring designer, retailers and innovators could benefit from more webcasts like this and also get more from various speakers on tap for various Fairchild events– especially WWD.
Thank you to Dan Scheffey, Director of Communications, Fairchild Fashion Media for his outreach.
Stevie Wilson,
LA-Story.com
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