Jason Wu for Target Collection Launches: Too Bad Target Forgot About Their Customers!

The Jason Wu collection was a hotly anticipated collection by Target fans and fashionistas. I wrote a post on it after having curated the collection to pick MY personal favorites out from the line and feature them in this blog post

Granted I didn’t show you what I wanted –which was only three pieces: the yellow and black dress, a cream top and a cream dress. I wanted just two items. I went online at 8 am PT for the collection and found that most of the online items were GONE– marked sold out.

I went to my favorite fashionista Facebook group and saw tons of posts about people having gone to the stores to find out that things were not in every Target and that people again (just like the Missioni debacle) had been allowed to buy cartfuls of garments that they were heard to state were going to be sold “aftermarket” on Ebay.

EXCUSE ME? EBAY gets first crack at the line before the LOYAL Target customer? And don’t think that the prices weren’t jacked up! Plus it is so notoriously bad that even a UK publication picked up this story and ran it online. Here’s an excerpt

a href=”http://www.dailymail.co.uk/femail/article-2097242/Has-Jason-Wu-Target-sold-Fans-hands-items-just-24-hours-launch.html#ixzz1lf5EZo8O”>Has Jason Wu for Target sold out already? Fans can’t get their hands on must-have items just 24 hours after launch
The Jason Wu for Target collection was never going to be of the same scale of the Missoni line that preceded it.
But it seems the retailer has had no problem shifting products from the line, which now appears to be almost completely sold out, just over 24 hours after it launched.
Just three items are still available to buy online: a yellow cap-sleeved blouse, a pale blue blouse and a black pleated skirt.

The rest are all captioned with the words: ‘out of stock online’ or, rather more optimistically, ‘available in stores’.
And while there may indeed be some of the coveted pieces in stock at Target stores, most of the results in our search revealed that all but a few locations were out of stock too

Read more: http://www.dailymail.co.uk/femail/article-2097242/Has-Jason-Wu-Target-sold-Fans-hands-items-just-24-hours-launch.html#ixzz1lf5U1TF2

Here’s a video from the Miami situation where TWO people bought EVERYTHING!!

Here’s what I got from people in Virginia, New York and Central California as well as my opinion

From V in Virgina

I got to my local store at about 9:45 and there were only several pieces of clothing left and NO accessories. At all. I miss the days when Target sold Isaac Mizrahi. They had more stock and customers had time to buy even if they couldn’t get to the store at or just after the items were put onto the floor. Friends said the website ran out of Jason Wu just hours after it was on the site so that option is out too. Not happy.

AW, Central California:
Target began its designer series with collections from people like isaac Mizrahi and the housewares of Michael Graves. These items were available at all stores and readily available. Now one has to live on the “good” side of town and get to the store before it opens to grab an item from recent Missoni and Jason Wu collections. This is wrong. I live two miles north of a Target that did not carry Jason Wu. The closest stores that did are several miles from home and just not worth getting up early on a Sunday morning to pursue. What do people do who go to church Sunday morning. I think it is disgusting that those who sell on E Bay randomly get these items and then try to sell them for ten times the cost. It is leaving a sour taste in my mouth when I think of Target.

I was online at 8 AM on Sunday– most aren’t and the stores just opened. I not only went online to look for the things I wanted– because Target had featured more Missioni online previously– and still the things I wanted from Jason Wu were not online or sold out completely. REALLY! Target, did you not learn from your last round of press and hysterical fashionista fans that you weren’t doing yourself any favors? Even as a member of the press, I can’t get even a single sample before hand. I can’t check out the quality. I can only feature photos– and even then the PR company wouldn’t give me any more details like fabric or close-up photos.
WHY would I ever recommend covering Target Go Collections again?

I will tell you what I would recommend– because I have seen it in the stores and not seen it featured in ads and obviously Target marketing division doesn’t realizing they are blowing a seriously great opportunity here. More than that, they are losing loyal customers who will no longer make an effort to buy the “GREAT DESIGNER” lines that they tout — and why would I write about them — except sparingly because truly.. what’s the point? I can’t buy anything- more importantly– you don’t get to either and Target only cares about the bottom line and certainly not about their customers.

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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