Kim-Van Dang Talks about Olfactive Studio- a Unique Fragrance Collection Inspired by Photos!
Olfactive Studio only recently launched and I was lucky enough to see Kim-Van Dang on Facebook and see the post about the line which her client Celine Verleure has created- or birthed out of a notion of creating scents by allowing perfumers to be inspired by photographs with no direction by Verleure other than to create what the photograph inspires. Such a marriage is unique and quite unusual where in the business of the fragrance world everything is dictacted by marketing and demographics.
CELINE VERLEURE— Collection’s creator!
Born in France, near Chambord, Céline spent her childhood close to nature. She dreamed of being an architect so she designed and invented her world. Having taken up studies in Marketing, she gave up on building houses, but this opened her the doors to the Kenzo House. Pierre Broc, the creator of Kenzo fragrances, instilled in her the passion for fragrance and taught her the art of perfume design: he became her mentor. At 28, she created Kenzo Jungle with perfumers Dominique Ropion and Jean-Louis Sieuzac and then l’Eau par Kenzo with Olivier Cresp. After that,
she launched Osmoz.com for perfume aficionados, based on an original idea by Firmenich.
Céline’s passion is nurtured by her travels: she took up Japanese calligraphy in Tokyo and spent months at a time in India – she loves Pondichery and the intensity of the subcontinent. Departing from Cape Verde, she sailed
across the Atlantic, traveled across South America, and fell n love with Rio de Janeiro where she lived for two years, importing French wines to the delight of the Cariocas.
But then she missed creating perfumes, and, after working few years at L’Oréal, she decided to launch the “Blog
for the Fragrance that doesn’t (yet) exist!” to tempt fate and give birth to a new brand of fragrances, thanks to
the collective intuitions of an online community. She could hear Antoine de Saint Exupéry whispering to her,
“Make your life a dream, and your dream a reality”.
From the top of her childhood tree house, Céline had an unobstructed view of the dream of which she became
the architect: composing a “thousand-handed” fragrance.
Kim-Van Dang talks about Olfactive Studio Scents
Olfactive Studio is an encounter between contemporary artistic photography and perfumery; between the eye and the nose. Olfactive Studio is at the crossroads of a photographic studio and a perfume design studio.
This is the first time ever that perfumers have teamed up with photographers to draw inspiration from their oeuvres. They sense the images to capture their essence. Photography and perfume capture the moment and rekindle the memory of past experiences. Imagining a sensorial, intimate, and poetic relationship between images and scents is to reconcile temporal spaces. “Perfumer’s proofs” are born out of the perfume creator’s emotions invoked by the picture and have proved to be authentic and original olfactory concepts. They take us from a world where perfumes are harvested to one where time is captured
Want to see the photos? Then head to http://www.olfactivestudio.com/
You need surprises– while I am presenting a fabulous (and longer than usual) podcast with Kim-Van Dang & bottle shots.. you need to go find what makes this collection tick and so very special
Where to buy Olfactive Studio:
Bergdorf Goodman — New York City
Aedes de Venustus — New York City
Woodley & Bunny — Brooklyn, NY and Los Angeles
Lucky Scent — Los Angeles
Beauty Habit — Westlake Village, California
Alchemist — Miami
Forty Five Ten — Dallas
Oxford Exchange — Tampa
Cuffs — Chagrin Falls, Ohio
Gravity Pope — Canada (Toronto, Edmonton and Vancouver)
Etiket — Montreal
Thanks to lovely and fun Kim-Van Dang for her time and her phenomenal enthusiasm for fragrance.
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