Maestro Doble Tequila Launches “On Doble Time” Program in LA, Partnering with Hodinkee!

Last night, actor and Scream Queens’ star Glen Powell along with LA insiders celebrated ‘On Dobel Time’, Maestro Dobel Tequila’s multi-city program, which takes guests on a journey into the world of timepieces in partnership with Hodinkee, a leader in original horology content.

on-doble-time

Held at Greenhouse at Platform LA, the event space was portioned into the shape of a clock face that featured 5 visually stunning bars, representing stops in time. The evening featured revered, handpicked collector wrist watches curated by Hodinkee’s founder Benjamin Clymer and paired with Maestro Dobel’s meticulously crafted variants to highlight the art and precision of both spirit and time. Maestro Dobel Silver, Maestro Dobel Reposado, Maestro Dobel Añejo, Maestro Dobel Humito and the complicated rule-breaker, Maestro Dobel Diamante, were each paired with collector watches, including 1940’s Rolex Datejust Reference 1601, Vetta Triple-Calendar With Chronograph, 1970’s Breitling ‘sprint’ Reference 2016, 1960’s Piaget Reference 12303, and 1960’s Patek Philippe Calatrava Reference 3445 in Yellow Gold as they exhibited the properties most represented by each expression.

glenn-powell

Glen Powell

 

Following a speech by Hodinkee’s Editor and Vintage Watch Buyer Louis Westphalen and Maestro Dobel ambassador Cody Goldstein, guests including Glen Powell who was sporting a vintage Rolex GMT watched in real time as a professional watchmaker painstakingly assembled a watch while giving insight into the craftsmanship correlation between watchmaking and tequila making.

timemaker

Attendees enjoyed cocktails of Dual Time El Diablo, Moon Phase Margarita and Smoky Tourbillion Negroni paired along with light bites as sounds by DJ Eric D-Lux served as the soundtrack of the night.

 

Cocktail Recipes:

DUAL TIME EL DIABLO

cocktail

Ingredients:
1.5oz Reposado
1oz Fresh Lemon Juice
.75 oz Agave
Serrano Pepper
Orange bitters

Method:

Fill shaker with ice,
Pour in Reposado, Agave and orange bitters.
Shake well and pour into tall glass filled with ice.
Drop in Serrano pepper and stir.

MOON PHASE MARGARITA

watch-+-coickitail

Ingredients:

2 oz Diamante
.5 oz Agave
.5 oz Fresh Lime

Method
Fill a shaker with ice,
Pour in Diamante, agave, and squeeze in lime.
Shake really well and strain into martini glass
Put lime on rim

SMOKY TOURBILLION NEGRONI
Ingredients:

2 oz Humito

1 oz Campari

Grapefruit Twist

Method
Fill a rocks glass with ice,
Pour Humito and Compari over ice and stir well
Use grapefruit twist on the rim and drop into glass, stir again!

 

 

What is ON DOBEL TIME?

Maestro Dobel recently announced “ON DOBEL TIME” – a first-of-its-kind program that brings together the art of the timepiece and the process behind making some of the world’s finest ultra-premium tequila. An exclusive partnership with HODINKEE, a leader in original horology content and the leading digital source for fans of horology, ON DOBEL TIME is an event series designed to celebrate the passing of time, from an aged agave plant to a chronograph’s patina.

Launching in New York City, ON DOBEL TIME’s inaugural event is co-hosted by Benjamin Clymer, founder of HODINKEE.

“We are always looking for new ways to engage watch lovers and to bring our passion for watches to new audiences – working with a brand like Dobel is a perfect opportunity, allowing us to speak with like-minded people who appreciate craftsmanship, expect attention to detail, and have respect for doing things the old-fashioned way”,

says Stephen Pulvirent, HODINKEE’s Managing Editor.

As the product of 11th generation master tequila makers, Maestro Dobel values community, craft and connoisseurship above all else. An extension in to a passionate network of collecting fine timepieces, vintage and new alike, strikes the perfect chord between celebrating heritage and embracing innovation.

This sounds – and looks- like it was a super-premium event with stellar cocktails and gorgeous watches!! Try out the cocktails even if you can’t afford one of these fine chronographs!

Stevie Wilson,
LA-Story.com

 

 

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