So. Calif. Mixologists: DRINKHACKER + Lucid Absinthe Want Your Best Cocktails!

 

Lucid Absinthe Supérieure® and digital cocktail resource, Drinkhacker, today announce a contest to find the next Cocktail Classique Champion in Southern California.

 

Lucid-bottle

 

Open to working mixologists in Southern California, the contest seeks to find the talent behind the most creative cocktails that use Lucid Absinthe.
The winning recipe will be awarded a $1,000 prize courtesy of Drinkhacker.

Once a core ingredient in most classic cocktails, absinthe was banned in the United States for 95 years. Following efforts by research scientist turned distiller T. A. Breaux, the ban was repealed in 2007, and Lucid Absinthe Supérieure became the first authentic absinthe to be legally sold in the US.

“This year marks the 10th anniversary of the repeal of the ban so it’s fitting that through this competition, we celebrate absinthe’s continued return to the back bar,” said Keri Eliason, Brand Manager, Lucid Absinthe. “We’re also excited to have Drinkhacker as our national partner. Together, I’m confident that we’ll find some exceptional mixology talent in Southern California.”

“The energy of Southern California is matched only by the creativity of its cocktail community, as local bartender talent is pushing the mixology envelop to meet the unique tastes of discerning customers,” said Christopher Null, Editor-in-Chief, Drinkhacker. “This is a great pool of talent that will not only appreciate the sophisticated nuances of Lucid Absinthe, but will also be able to showcase it in new and interesting cocktails.”

 

Enter the Contest:

Applicants should create a unique recipe using Lucid Absinthe and email the recipe and a photograph to
LucidClassique@hrdspirits.com.
Entries will be accepted through August 25 at 11:59pm PST.

The field of entries will be narrowed to 10 finalists who will be announced on August 28.
The 10 finalists will be invited to mix up their own concoctions at the Lucid Absinthe Cocktail Classique Finals on September 11, an event that will be open to the public.
The cocktails will be judged by a panel that includes
T. A. Breaux, Founder + Master Distiller, Lucid Absinthe;
Christopher Null, Editor-in-Chief, Drinkhacker
Jason Horn, Drinks Writer for Playboy, Daily Beast, Garden & Gun and others.
A “Fan Favorite” will be selected by the attending public and will receive $500 from Drinkhacker.
Additional information is available on Lucid’s website.

About Drinkhacker
Drinkhacker has been covering the cocktail scene online since 2007, offering news, drink recipes, and an archive of more than 4,000 product reviews. Founder and editor-in-chief Christopher Null is a veteran entertainment, technology, and lifestyle writer, an award-winning winemaker, and the finicky proprietor of what has been called “the best home bar in San Francisco.”
Visit Drinkhacker at www.drinkhacker.com.

About Lucid
Lucid Absinthe Supérieure was the first genuine absinthe — made with real Grande Wormwood — to be legally available in the United States after a 95-year ban. Lucid is distilled in strict accordance with traditional French methods, in the historic Combier distillery (Loire Valley, France), founded in 1834 and designed by Gustave Eiffel. Distilled by T.A. Breaux, the father of modern absinthe, and made only with whole European herbs, Lucid does not contain any artificial additives, oils, or dyes, and is ideal for both traditional and modern absinthe drinking methods. Visit Lucid at www.drinklucid.com.

About Hood River Distillers
Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, distiller, producer, bottler, and marketer of distilled spirits. Pendleton® Whisky, Pendleton® Directors’ Reserve Whisky, Pendleton® 1910 Rye Whisky, Pendleton® Midnight Whisky, Trail’s End® Kentucky Straight Bourbon Whiskey finished with Oregon Oak, Lucid® Absinthe Supeìrieure, BIG GIN®, Sinfire® Cinnamon Whisky, Yazi® Ginger Vodka, ULLR® Nordic Libation, HRD® Vodka, the complete line of Monarch® distilled spirits and the Clear Creek Distillery portfolio are just a few of the company’s brands distributed across the country. Hood River Distillers is a member of the Foundation for Advancing Alcohol Responsibility and promotes responsible drinking habits. For more information, visit www.hrdspirits.com.

 

Don’t miss out on this mixology contest if you are a bartender or mixologist. This is a great competition!

Stevie Wilson,
LA-Story.com

 

 

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Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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