The social media world has been dealing with lots of changes due to Russian interference that was purportedly not known to be Russians interfering with last year’s election on Facebook and Twitter. Other sites are cleaning up their act to make participation more stringent or being able to monitor the content that’s featured on the various platforms like Youtube who has changed their monetization policy to make it harder to get monetization/ad dollars via Youtube.com.
I check trending news on Facebook just about every day. Most things are also covered on television news as well as in print (newspapers) so I don’t expect a ton of “breaking news” items on my feed. Y Yesterday there was one breaking news story on Facebook that didn’t hit the print newspapers – and if it did, it was buried someplace in the back of the paper.
Courtesy of Heather DeSantis, CEO of DeSantis PR, “Public Relations with a Purpose”, a PR firm that works very hard for their clients, I got an email blast yesterday on the Huffington Post’s changes in their editorial strategy: the Huffington Post had released (also known as fired) all their unpaid contributors.
Heather DeSantis (CEO, DeSantis PR)
The reasons why the Huffington Post seems to have run amuck:
1) “Fake News” where articles were submnitted as news and/or facts when in truth, the articles featured news that wasn’t news but rumor, innuendo and generally without basis in any truth or facts.
2) There was an issure revolving around writers who were being paid by the subject of the article they were contributing which is often called P2P, Pay to Play or advertorial writing (where the author openly mentions that the client has paid for the piece)
DeSantis was interviewed about the Huffington Post changes on Newscenter.io
With the breaking news that The Huffington Post is closing its unpaid contributor/blogger program, people are going crazy for lack of content along with being outraged. One of the reasons that The Huffington Post is closing is that writers are citing fake news and are writing articles for their own agenda. In addition, many contributors actually are charging people for articles which is often against the media companies policies. This impacts influencers and entrepreneurs because many of them have built their brand via being a contributor. (Newscenter.io)
Newscenter.io also shared the HuffPo’s alternative to the unpaid contributor program:
As it announced the demise of its unpaid contributor program, Huffington Post simultaneously revealed the launch of “HuffPost Opinion” and “HuffPost Personal.” According to the announcement, the new Opinion section will “feature a mix of regular columnists and one-off guest writers, commissioned by our Opinion editors to produce smart, authentic, timely and rigorous op-eds.”
Interview with DeSantis PR’s CEO, Heather DeSantis!
As Heather DeSantis and I talked, she talked about how the changes in the Huffington Post contributors program has changed. It’s meant to combat “fake news” and “inflammatory news” along with failure to adhere to FTC guidelines that indicates that writers who are paid to write the article by the subject must disclose that information. This is not a “state by state” infraction, it’s an infraction at the federal level and the fines can be substantial.
Bio for Heather DeSantis:
Top Influencer & Media Specialist Heather DeSantis is CEO of DeSantis Pr, (“Public Relations with a Purpose”) and is involved in managing media campaigns that secure millions of media impressions. Named Top Millennial to follow in 2018 by Everipedia, Serving As Miss Ohio International and being a Publicist since 2012
Want more information on PR or Heather DeSantis? Visit: http://www.desantispr.com/
Thanks to Heather DeSantis for her time in speaking to me about the situation with the Huffington Post. I didn’t write about everything we discussed in the interview. There is a lot of discussion on FTC rules and more about P2P (pay to play)
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