Lavazza’s Pop-Up Cafe with Specialty Cocktails Celebrates the 75th Annual Golden Globes Awards Show!
Lavazza, an authentic Italian family company and one of the leading global coffee companies, proudly returned to as the Official Coffee of the 75th Annual Golden Globe Awards on January 7, 2018. As part of this celebration, Lavazza’s presence within the Golden Globe Awards Lounge at The Beverly Hilton in conjunction with the internationally-renowned ceremony honoring the best in motion pictures and television in one evening. Before, during and immediately following the awards, a pop-up Lavazza café was operating within the Lounge.
Designed with a typically Italian contemporary eye, the café offered Golden Globe winners, nominees, industry leaders and other guests unique Lavazza coffee experiences, including the signature “coffeetail”, E-Tonic (a cocktail made with Lavazza espresso, gin, tonic water and ginger),
and Sambuca Ambra (a molecular gastronomy-inspired alcohol sphere made with Frangelico or Amaretto and Lavazza coffee powder).
Ewan Mcgregor deciding his cocktail or coffee order!
Guests sampled Kafa, a Lavazza single origin product and one of the world’s finest coffees. These coffees were served in limited-edition Golden Globes-themed cups specially made for the occasion. The cup, featuring the Golden Globe Awards logo, was inspired by the much-anticipated ceremony and was carefully crafted in black, complemented with real gold. Lavazza had coffee experts on hand from its Lavazza Training Center who created and served these tasty coffee recipes.
Jude Law and friends chatting it up at the Lavazza Cafe!
How-To Video for E-Tonic Cocktail!
This video will show you how to make the E-Tonic cocktail easier to prepare in the way it was served to the guests at the Golden Globes! Best bet: start the elements 2-3 days in advance!
• Espresso – 15 ml
• Tonic Water – 100 ml
• Gin – 30 ml
• Gum Syrup – 5 ml
• Juniper Berries – 4
• Fresh Ginger Sticks – 2
• Large Lavazza Tumbler (380 ml)
• Two Straws
• Fill Lavazza tumbler with ice cubes
• Add gum syrup, gin, and tonic water and stir
• Decorate with ginger sticks and juniper berries
• Add a float of Lavazza espresso
• Place two straws and serve
Carlo Colpo, Lavazza’s Global Head of Advertising and Media, states,
“Lavazza is proud to once again share our authentic Italian coffee experiences with the Hollywood community being honored at the 75th Annual Golden Globe Awards. For the second year as Official Coffee, our presence provides Lavazza an unparalleled opportunity to join in the celebration and build on our tradition of supporting ‘the best’ in the arts, which includes projects with iconic photographers and partnerships with world-class museums such as the Guggenheim in New York.”
For Lavazza, a commitment to quality and innovation are deeply rooted values ingrained in its more than 120-year history. Whether it was inventing the coffee blend, or serving the first espresso in outer space with the ISSpresso project, Lavazza also believes that behind every great film, there is always a great coffee. Indeed, the company shares the same passion for reinvention that the motion picture and television industry has. This is one of the many reasons why Lavazza is proud to have celebrated with Hollywood as the Official Coffee at the 75th Annual Golden Globe Awards.
About Lavazza Group
Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting 60% of its production. Lavazza employs a total of about 3,000 people with a turnover of more than €1.9 billion in 2016. Lavazza invented the concept of blending — or in other words, the art of combining different types of coffee from different geographical areas — in its early years and this continues to be a distinctive feature of most of its products.
The company also has over 25 years’ experience in production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems. Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious museums like New York’s Guggenheim Museum, the Peggy Guggenheim Collection Venice, and The Hermitage State Museum in St. Petersburg, Russia.
As the company continues on a strategic globalization path, the Lavazza Group has acquired local jewels in key markets such as France’s Carte Noire (2015), Denmark’s Merrild (2015) and North America’s Kicking Horse Coffee (2017). Additionally, in 2017 the Group amplified its distribution reach with the acquisition of France’s Espresso Service Proximité and Italy’s Nims.
Lavazza USA: http://www.lavazza.us/us/
Follow Lavazza USA on these social platforms.
About the Golden Globe Awards
About The Hollywood Foreign Press Association
Founded in the 1940s during World War II, the HFPA was originally comprised of a handful of L.A.-based overseas journalists who sought to bridge the international community with Hollywood, and to provide distraction from the hardships of war through film. Seventy years later, members of the HFPA represent 56 countries with a combined readership of 250 million in some of the world’s most respected publications. Each year, the organization holds the third most watched awards show on television, the Golden Globe® Awards, which has enabled the organization to donate more than $25 million to entertainment-related charities and scholarship programs.
For more information, please visit www.GoldenGlobes.com
This pop-up cafe sounds amazing!! What a fun place to hang with friends during the Golden Globes! I am going to try to make the E-Tonic cocktail!!
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