Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters. The commercial is partnered with a new company initiative to add a second brewery to its emergency water program to increase its disaster relief efforts by the end of the year.
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This Super Bowl LII commercial featuring powerful visuals highlighting their disaster relief efforts back by vocals from 5-time Grammy Award nominee, Skylar Grey. Her stirring rendition of the 1961 Ben E. King classic, “Stand By Me,” created and performed just for Budweiser, can be heard as visuals of Anheuser-Busch employees donating emergency drinking water in response to natural disasters appear on the screen.
Employees are the driving force behind the Anheuser-Busch emergency water program, which is centralized in its Cartersville, GA brewery. Together with the help of century-long partner, the American Red Cross, they deliver safe, clean drinking water to cities affected by natural disasters. In 2017 specifically, donations supported those in Houston, Puerto Rico, California and Florida. The same production and logistical capabilities used to can and deliver beer across the country makes the company uniquely equipped to do its small part by providing a vital necessity – clean drinking water
“Anheuser-Busch has a long history of giving back and not only are we continuing to support in the short-term but we also want to use our upcoming 30th anniversary of the emergency water program to announce our long-term commitment for natural disaster relief,” said Bill Bradley, vice president of community affairs at Anheuser-Busch. “By adding our Fort Collins, CO. brewery to the program, we believe we can make an even greater impact.”
“This is a story about the incredible people behind our iconic brand,” said Ricardo Marques, vice president of marketing for Budweiser. “Budweiser is one of the most highly anticipated brands on Super Bowl Sunday and we couldn’t imagine a better stage to celebrate employees and build on our long-term commitment for disaster relief.”
“Anheuser-Busch has a long history of giving back and not only are we continuing to support in the short-term but we also want to use our upcoming 30th anniversary of the emergency water program to announce our long-term commitment for natural disaster relief,” said Bill Bradley, vice president of community affairs at Anheuser-Busch. “By adding our Fort Collins, CO. brewery to the program, we believe we can make an even greater impact.”
Over the past 100 years, Anheuser-Busch has partnered with the American Red Cross to support local communities affected by natural disasters. Most recently, they shipped cans of emergency drinking water to the communities hit by Hurricanes Harvey, Irma, Maria and the California wildfires.
“The American Red Cross relies on the generosity of our volunteers, donors and partners to fulfill our lifesaving mission,” said American Red Cross President and CEO Gail McGovern. “Thanks to the support of Annual Disaster Giving Program (ADGP) members like Anheuser-Busch and its dedicated employees– who shipped nearly 3 million cans of emergency drinking water to disaster-hit areas last year – the Red Cross can immediately respond to the needs of people affected by disasters whenever and wherever they strike.”
Budweiser tapped 5-time Grammy nominated musician Skylar Grey to create a custom rendition of the iconic song “Stand by Me” for their Super Bowl LII ad. In addition to her musical contribution, a portion of proceeds from the single will be donated to the American Red Cross.
The creative for Budweiser’s commercial is led by DAVID the agency, out of Miami. To learn more about the Anheuser-Busch emergency water program and how you can help, please visit http://www.budweiser.com/en/stand-by-you.html.
About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
This is a really stellar commercial.. and I am pleased that Budweiser/Anheiser Busch decided to release it early so that they could suggest downloading the song which will trigger more donations.
Stevie Wilson,
LA-Story.com
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