Did You Hear the News? Necco Wafers Candy Is Heading to a ShutDown! Fans Are Hoarding Stock!

If you don’t know what Necco Wafers are- you have a very small window of time to try them.. and when I say THEM, I mean this great wafer-thin candy disc that comes in several different flavors. Necco Wafers have been around for eons and it’s gaining on popularity right now due to the real risk of the parent company shutting down!

Courtesy of Candystore.com, I have this “News Flash” that Necco Wafer fans are hoarding to the extreme to be able to get stock of this sweet treat. This is an excerpt of a much larger article on the NECCO Wafer Crisis!

Save Necco. Necco Wafers Panic Buying from CandyStore.comSource: CandyStore.com

Your favorite candy will always be around, right? When you think of panic-buying, you wouldn’t think of candy. But that is exactly what’s happening right now. People are panic-buying Necco wafers candy in bulk.

The panic began on March 12. That day the Boston Globe covered an announcement from Necco CEO, Michael McGee, that they could be shutting down within 60 days.

The Globe’s piece coincides with a marked spike in sales. Necco sales spiked more than 50%. Necco Wafers are up 63%. A clear signal of panic-buying.

Necco Wafers Panic Buying from CandyStore.comSource: Bulk candy sales from CandyStore.com

NECCO is short for New England Confectionary Company (“Co”) and is the maker of Necco Wafers, Mary Janes, Clark Bars, Candy Buttons, Squirrel Nut Zippers and more beloved old-fashioned candy. Maybe you’ve heard of Sweethearts candy conversation hearts – aka the most popular Valentine’s Day candy? Yeah, they make those too.  {Stevie Note: Can you imagine a Valentine’s Day without Conversation Hearts? (I can’t!) }

 

 

conversation-hearts

 

After months of trying to find a buyer, they haven’t been able to reach a deal. If no deal comes soon, hundreds of workers will be laid off and millions of candy lovers disappointed.

The graph above illustrates daily sales for Necco Wafers in March this year on CandyStore.com. You can see where things change on the 12th and stay high above that until the time of this article on March 28. As a private company, we don’t share specific sales numbers. But you can see the relative change in sales. It’s not subtle.

Online bulk candy stores like CandyStore.com are stockpiling Necco candies, but orders are coming in fast. We contacted industry partners and distributors and they are reporting the same phenomenon. The big question is, when will the shipments stop coming?

No one can say, which only contributes to the panic. You might be laughing right now or shaking your head (SMH) over that panic but honestly, someone even wanted to TRADE her car for a trunk full of Necco Wafers!! Here’s a photo of the car to be traded in!

Katies-Honda-1024x767

A young woman named Katie contacted us offering to trade her used Honda Accord for all our Necco Wafers. This is the picture she sent us.

Thanks to CandyStore.com for allowing me to share this story about Necco Wafers. There is more to the story than what I have shared. Visit this url to see the ENTIRE story.

IF you haven’t tried them, I would suggest visiting several drugstores to get a few. The mixed flavors are an interesting find and it’s fun to get people to guess what flavor it is. The chocolate ones are my personal favorite!

Stevie Wilson,
LA-Story.com

 

 

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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