Guest Blogger Jason Harris Talks Data Management + How It Helps Grow Business!

If you have a business that uses social media, online advertising, and/or social media, you should read this piece by Jason Harris of Panoply.io about Data Management and how it can be used to help you manage the data you have and more importantly, how to use it to increase your sales!

Why This Free-Spirited Startup Got Serious About Data

It’s hard not to smile when you visit Shinesty.com. The site sells cheeky, upbeat products like onesies and drinking accessories. Their marketing is bold and fresh, and it’s not abnormal to see the f-bomb written in the content of their site. Shinesty thrives on being silly over serious and their sales prove that the approach works.

While this free-spirited retail startup seems to be totally powered by fun, behind the scenes they have been making serious moves. The e-commerce world is saturated. It’s not easy to stand out and make an impression to customers. Shinesty has managed to make a major impression, and they’re not slowing down. They’re pushing the digital marketing envelope further into technical territory. Their new strategy revolves around data management and analytics.

 

Shinesty-Panoply

 

Learning to Dominate with Data

Data is king today in the rapidly evolving world of businesses. Large corporations are devoting billions of dollars to building out their data and insights departments, knowing that harnessing data means holding the key to massive growth. Shinesty recently shifted their marketing focus to one word: data. With a lean and agile staff of 30, the company has a large amount of online data stored from their customers.

To get a firm grasp around their data, they brought on Bob Vermeulen, Shinesty’s Director of CRM. With a background in business intelligence, Vermeulen has transformed Shinesty’s data management and data strategy. His background is in Big Data and marketing analytics, so he has the right history and instincts to bring the company to the cutting edge of data intelligence. Vermeulen has been at the company for only a short time and has already made some major changes at Shinesty.

When he joined the team, Vermeulen’s assessment of Shinesty’s data solution was that it was inflexible. Any customizations needed could take days spent in a development queue. With the speed of business these days, he knew that a new data stack needed to be put into place. He set out to find the right tools for the job while staying within a startup budget. He piloted a few solutions, but ultimately chose the data warehousing tool Panoply, supplemental ingestion tool Fivetran, and Looker for data visualization.

The first pillar in the new data stack was the most pivotal choice. Panoply had a vast amount of connectors which allowed for cohesive connections of all data sources. Panoply was also extremely simple and intuitive to implement. For a startup with very few resources, this was a game-changing move.

How They Use Data

Shinesty has a relatively small product line, but they still have many data sources. From web analytics to social media metrics, they needed a warehouse to store their crucial customer information. Now their data warehouse holds data from Shopify, Facebook, AdWords, and several more, with the list growing rapidly as Shinesty extends their reach.

To be able to add new data sources quickly and immediately find a place for that information in their data warehouse is a major achievement. Many enterprise data warehouse tools are highly complex and require a full time DBA (database administrator) to manage them.

With Shinesty’s data stack, no DBA or data scientist is needed on staff. In effect, the company saves money on both the cost of a heavy-hitting data warehouse and a full-time data staffer. For a small company, these efficiencies dramatically improve the bottom line.

Why Data Management Matters

The marketing teams are the biggest beneficiaries of Panoply and the new data stack. Before the company updated their data management systems, their marketers were caught in a trap of copy/paste. Needing to meld metrics from multiple sources, they took data from Google Analytics, Facebook, and their other sources and pasted them into a spreadsheet. The manual data management was not sustainable for anyone.
Now the data they were manually wrangling before is in one convenient place. With Vermeulen’s help, they are beginning to forge interactive dashboards that not only combine their key data but showcase it in compelling visualizations.

The result:

Shinesty’s team members can now be a vital part of data conversations, as insights are readily available. This democratization of data will certainly empower big ideas across the company.

How They Use Data Strategically

For a seemingly small retailer, Shinesty has very sophisticated strategies. With their new data stack in place, their information is flowing cohesively into a data warehouse and prepared for analysis. The type of data that Shinesty is piping through their data stack includes web traffic data, online ad data, email marketing information, and product inventory. With this data, they are able to leverage the holy grail of marketing: personalization and segmentation. Targeted messaging to each customer segment almost always leads to impressive conversion rates.

Their Future: Bold Moves

There’s no question whether Shinesty will continue to grow boldly. They’re eyeing some impressive strategies like defining clear customer segments and marketing to them with personalization. With Panoply, the ability to identify those segments is now possible. They also aim to leverage predictive analytics to understand what their customers want before they even know it.

Shinesty’s success story is hardly over, but one key piece of their latest wins is their logical approach to data management. Often the best tactic as a startup is to keenly understand boundaries and stay within them. Vermeulen knew he had budget and resource constraints at Shinesty. When selecting data management tools, he gravitated toward solutions that are – above all- easy to implement and use.

Biography for Jason Harris:

headshot

Jason Harris is Panoply’s Evangelist and works to serve the data community within Panoply. He’s a former DBA, report developer and code monkey; and now manages Panoply’s social media and events strategy. If you haven’t seen Harris in person yet, it’s likely, you will soon.

Social Links:

Website: www.panoply.io
Twitter: Twitter.com/panoply.io
Facebook: https://www.facebook.com/panoply.io/
Linkedin: https://www.linkedin.com/company/panoply-io/

 

Thank you to Jason Harris for explaining how data can be used and the different products that can be successfully and easily integrated to make marketing easier and provide more useful analytics to chart the course of businesses!

 
Stevie Wilson,
LA-Story.com

 

 

______________________________________________________________________________

DEALS and STEALS(Affiliate Links)

I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands! If you purchase via my link, I make a very small percentage for that purchase.

Last Ditch Nordstrom Sale Picks. Deals END 8/5!

Beauty:

LE LABO! $95 for a 2-piece travel set!
le-labo

A two-piece set of travel sizes featuring some of Le Labo’s most-loved scents.
Set includes:
-Santal 33 Eau de Parfum (0.33 oz.): a unisex fragrance that captures a defining image of the spirit of the American West and personal freedom, with notes of violet accord, cardamom, iris, papyrus, ambrox, cedarwood, leather and sandalwood.

– Rose 31 Eau de Parfum (0.33 oz.): an eau de parfum that transforms the famous Grasse Rose, a symbol of voluptuousness and unqualified femininity, into an assertively virile fragrance that can be worn by men and women, featuring notes of rose absolute, cumin, vetiver, musks, cedar, agarwood, olibanium, amber, guaiacwood and cistus.

Paraben-free; phthalate-free; artificial colorant-free
Cruelty-free
Made in the USA
Item #5609039 Find it HERE: https://fave.co/2OFS2uz

 

 

NEULASH: $150
What it is: A nutrient-rich formula that delivers lash benefits beyond conditioning.

neulash

What it does:
Fortified with Active Eyelash Technology®, it dramatically improves the appearance of weak eyelashes with just 30 days of use. Sodium hyaluronate, known for its ability to hold 1000 times its weight in water, saturates your lashes in hydration, boosting softness, elasticity and shine. A proprietary combination of amino acids and bioengineered peptides promote the look of strength and protect your lashes, while biotin, an essential B vitamin, fortifies lashes against further damage. Panthenol moisturizes to improve lash flexibility and durability while pumpkin seed extract nourishes lashes and leaves them looking more luxurious than ever.

Includes 0.2 oz. and 0.11 oz. tubes
Paraben-free; sulfate-free; phthalate-free; fragrance-free
Made in the USA
Item #5643811

FIND IT HERE: https://fave.co/2AB8kSt

 

 

TOO FACED: Sex, Gold and Chocolate Set  Price $49.00 Free Shipping ($92 Value)

2faced-sex-gold-choco

What it is:
A three-piece set featuring a shimmering palette of eyeshadows, a mascara and a primer to help it all stay put, for eyes that wow.

What it does: The Chocolate Gold Eyeshadow Palette features a mix of matte and metallic shades infused with real gold and 100% natural cocoa powder, too. Better Than Sex Mascara delivers full, unbelievable lashes with just one coat. Shadow Insurance Primer is a featherweight eyeshadow primer that locks down color for 24 hours of crease-, budge- and water-proof wear and true color payoff.

Set includes:
Full-size Chocolate Gold Eyeshadow Palette with shades in Money Bags, Chocolate Gold, Rich Girl, Cocoa Truffle, Decadent, Love & Cocoa, Old Money, New Money, Famous, Classy & Sassy, So Boujee, Holla for a Dolla, Gold Dipped, Livin’ Lavish, Drippin’ Diamonds and Rollin’ in Dough

Full-size Better Than Sex Mascara

Full-size Shadow Insurance Primer

Paraben-free; sulfate-free; phthalate-free; gluten-free
Cruelty-free
Item #5645411
FIND IT HERE: https://fave.co/2AGUbmQ

Subscribe to RSS headline updates from:
Powered by FeedBurner

If you are going to feature content from LA-Story.com including images, podcasts or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination (meaning credit tag), a linkback to the specific page & please email the link to stevie@la-story.com before the piece goes live. LA-Story.com, LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright 2017-19
 

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

Share This Post On