Calling All K-Beauty Products Fans: Check out the NEW Beautytap Store at South Coast Plaza!!

South Coast Plaza in Costa Mesa, California is the largest and most luxury-driven malls on the West Coast. It’s known for the array of high-end fashion and accessory stores all in one location! South Coast also has a reputation for being a cutting-edge mall who loves to feature the latest trends in stores. South Coast has done just that by nailing down the grand opening of a leading Korean beauty brand with its first ever brick and mortar store! Beautytap.com is a well-known online venue that features hundred of “K-Beauty” products. Now the brand has curated the best of those products and is curating a rotation of top selling brands in their new store!

 

group-grand-opening

The Beautytap team:
From left: Nicole Rodrigues of NRPR; Isabel Bravo; Delia Mendoza of NRPR; Lauren Sankey; Daniele Sanford, store manager; James Sun, CEO; Livuth Pang, web developer; Julie Sun, director of global operations; Miranda Rico, social media intern; Jude Chao, director of marketing; Anna M. Park, editor in chief; Amyra Tamayo, graphic design intern; Christine Lee, special projects intern; and Ruth Kim, associate editor and social media manager.

 

I was invited to the pre-grand opening media day (Friday, 9/14) of Beautytap and I am sharing with you photos of the store and their diverse range of products. This is one fun and fabulous store and I thoroughly enjoyed the time I spent in the store looking at products and talking to James Sun, CEO of BeautyTap(and other entities).

 

beautytap-wall

 

I have been to many store openings and brand launches since 2000 (including Sephora that opened in that same mall!). I found this opening to be one of the most fascinating because it’s rare to find the number and quality of K-Beauty brands and products in one store. I was in my element and BeautyTap is definitely a beauty junkie’s “candy store”!

 

customers-in-store

 

I got the best tour I have ever had hitting every wall that had a display courtesy of James Sun and beauty expert, Jonathan Renfore who had answers for virtually every question I asked. He’s a genius when it comes to beauty products and we discussed our mutual obsession with skincare and beauty.

 

grand oepning

 

One of the most important things you should know- particularly if you are already familiar with Beautytap.com is that the e-commerce store online will provide a curated rotation of their best and newest products through the brick and mortar store. Why is this important? You need to write down (or snap a photo) of the products you want, but aren’t buying from the brick and mortar store so that you can find them online! That way you will always have the name of the product along with the photo so you can easily buy it later.

 

If you are in the store, you definitely need to make use of this great computer! It’s more than just a list of products! You can dive into what’s online and look at the product information including description, ingredients and how to use it.

computer.-on-the-wall

This computer is hanging on the wall on the right side of the store! ( The weird look to the screen is because my flash went off.)  The people in the reflection is me on the right, and Jonathan on the left.

 

Beautytap is chock full of beauty surprises. I  used my smartphone to capture all these photos so that you can take a virtual tour of the store before you even get there.  It should give you a bit of a “snapshot” about the store. However, this store is set up so that fixtures and displays can easily be shifted around for events!

 

20180914_111720

 

This is the area where the guests would sit for the celebrity guest personal appearance of  Jessica Jung that was to happen the next day (9/15)
The bags you see on the chairs were for the media who showed up for the “tour” of the store. I was one of those media people and it was an amazing store.  All of the photos you will see are what I call a photo-tour of the store.  I don’t have a  lot of descriptions about the products but you should be able to get an idea of what you can find at this store!!

 

back-corner-store
This is the back corner of the store (on the right). The corner on the left is the door to the stockroom. The photo above of the chairs show you this corner. The products on the wall are all masques along with other products for grooming!

 

masque-wall

This masque display is next to the corner and all the masks are available for purchase.

 

women-at-register

 

Here’s  the register a bigger long shot of the store so you can see the layout. Lots of simple displays with most having some demo bottles for you to test out the product. The array of beauty products is astonishing.

 

set-wall

 

This is the portion of the photo above this one,  just past the girls on the right side of the photo. These are gift sets and prestige products. These are the top of the line and can get pricey, but you can also get lower cost products that do similar things. Beautytap’s curation of products includes items at all price point levels.
front-of-store

This is the entrance to the store,  looking out to the South Coast Plaza mall.   There were several display points showing off a stellar variety of brands!

3-pk-set

These are products highlighted as you walk in the store.

dental-whitening

This is a  Teeth Whitening kit that you can plug into your phone and whiten your teeth anywhere!! You can even use it on a plane trip.
Mobile White Advanced Teeth Whitening Kit is an amazing product created by Dr. Bill Dorfman.
Coincidental factoid: Two days earlier, I had seen the exact same teeth whitening kit from Dr. Dorfman at the  Bergman Style Lounge for a Pre-Emmys party! 

 sugarfina-candies

Another great product that isn’t typically found in a K-beauty store (much less any beauty store) is Sugarfina Candies!! YUMMY!!

The front of the store features the latest products delivered along with some of the most in-demand products!

3-x-shadow-palettes

Gorgeous eye palettes!

107-soaps

Soaps for him & her

lipstick

A slew of gorgeous lip products from various brands in a range of great colors!

lip-products

Peripera Lip Tints

front-of-store-shelves-disp

Lip balms in some amazing packaging that would make great gifts for anyone!

open-dish-of-pearls

These tiny spheres are facial moisturizers in gorgeous packaging.

snow

Snow Facial Balms

snow-masque

Snow Facial Mask!

missha

Missha collection.

ribbon-cutting

CEO James Sun, congressional candidate Young Kim, and Laurel Grant of the Segerstrom family all participated in the
store ribbon-cutting on Saturday, September 15!

celebrity-guest

 The store grand opening held on 9/15 was pretty spectacular which featured a personal appearance by Jessica Jung along with photo ops!
Jessica Jung is a well-known singer/songwriter, actress, model, fashion designer, and businesswoman.  If it’s a hot trend, Jessica has her finger on the pulse of that trend.

This is the end of part 1 – which is a tour of the store and a  “snapshot” of what the store is like and the products carried.

I would like to thank  Beautytap’s James Sun for the time he spent talking to me about the development of this brand and how this brick and mortar store came to fruition. Also, thank you to  Jonathan Renfore for the enormous amount of time he spent walking me through the different areas of the store and showing me brands that were trending and hot products within them. I got the best tour ever!
Thank you to Nicole Rodrigues of NRPR and her team for making this tour possible and providing me with photos of the weekend’s events for me to feature here.

Stay tuned for part 2 of this piece – which is the   gift bags that Beautytap presented to each of the media people and also gave us a very generous gift card to buy products. Jonathan’s help was definitely necessary to help me curate some great products for me to take home!  In that post will be the breakdown of what was in the gift bag and also what I bought!  I had so much fun at this event! I can’t wait to head back to Beautytap to see what’s new!

 You can find Beautytap here:
Location:
South Coast Plaza in Costa Mesa
Store # 1055, Level 1
(near the Sears store. Park near Sears and walk in the Mall doors to easily find the Beautytap store!
3333 Bristol St.
Costa Mesa, CA 92626

Stay tuned for part 2!!

Stevie Wilson,
LA-Story.com

 

______________________________________________________________________________

DEALS and STEALS(Affiliate Links)

I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands! If you purchase via my link, I make a very small percentage for that purchase. It does not add any additional cost to the product. The price you see is the retail price (depending on store or vendor) .

Trish McEvoy Eye Defining Trio! ($65, a $91 value)
What it is: Don’t miss the chance to get Trish’s best-selling Gel Eyeliner plus both of her iconic tubular mascara formulas in one eye-defining set.

Trish-McEvoy-eye-defining-t

The trio includes + What does each product do?
The Intense Gel Eyeliner Pencil is an intensely pigmented, long-wearing gel eyeliner in pencil form.
Full-size Intense Gel Eyeliner Pencil (0.04 oz.)
Trish’s High Volume Mascara is a revolutionary mascara that forms a water-resistant, 360-degree coating around your lashes, dries instantly and won’t smudge or smear.
Full-size High Volume Mascara (0.18 oz.)
-Her Lash Curling Mascara is a better-than-waterproof formula that wipes away with warm water.
Full-size Lash Curling Mascara (0.18 oz.)
Made in the USA
Item #5267143

BUY IT NOW: https://fave.co/2BK0IxF

 

RevitaBrow® ADVANCED Duo by REVITALASH®
Item #5703783

revita-brow

Details & Care

What it is:
A formula that delivers a proprietary blend of scientifically advanced peptides, revitalizing extracts and nutritive vitamins to help beautify and enhance the look of bold, defined brows.

What it does:
It conditions to help protect from brittleness and breakage, helps improve manageability creating soft velvety brows, helps defend from daily aggressors and enhances the beauty of natural eyebrows that may appear sparse or damaged. High-impact proprietary technology, peptides and botanicals saturate your eyebrows with moisture, keeping them soft, luxurious and healthy-looking.

Set includes:
– RevitaBrow ADVANCED (0.1 oz.)
– Bonus RevitaBrow ADVANCED (0.1 oz.)

How to use:
Begin by washing your hands and face with mild soap and water. Let your face and eye area dry completely prior to application. Using the doe-foot applicator, apply once per day to clean, dry eyebrows. Apply a few short strokes onto each eyebrow. Please note that only a small quantity is needed to beautify and promote the attractiveness of your natural eyebrows. Be sure to let it dry before applying makeup.
Buy It Now: https://fave.co/2obBuP8

 

JO MALONE LONDON™
Wood Sage & Sea Salt Fragrance Combining Collection,

jo-malone-fragr-combo-kitPrice $100.00 Free Shipping
What it is: A collection that allows you to discover new ways to pair Wood Sage & Sea Salt to create scents with endless possibilities.

Fragrance story: Escape the everyday with Wood Sage & Sea Salt, which captures the scent of the windswept coast and is totally joyful.
Pair it with playful Nectarine Blossom & Honey for a succulent, fruity scent, spirited with sea salt freshness.
Or, layer with sensual Dark Amber & Ginger Lily for a distinctive woody fragrance that blends amber, woods and a touch of sea salt.
Whatever you choose, discover your unique scent with Fragrance Combining™.

Collection includes:

– Wood Sage & Sea Salt Cologne (0.3 oz.)

– Wood Sage & Sea Salt Body Crème (0.5 oz.)

– Nectarine Blossom & Honey Cologne (0.3 oz.)

– Nectarine Blossom & Honey Body Crème (0.5 oz.)

– Dark Amber & Ginger Lily Cologne Intense (0.3 oz.)

– Dark Amber & Ginger Lily Body Crème (0.5 oz.)

How to use: Wear these scents solo or layer them for truly individual effects with Fragrance Combining.
Made in the UK

In celebration of Jo Malone’s passion for the elegant art of gift giving, the set comes presented in a signature box tied with a ribbon.
Item #5606342

BUY IT NOW: https://fave.co/2LrPVYn
Subscribe to RSS headline updates from:
Powered by FeedBurner

If you are going to feature content from LA-Story.com including images, podcasts or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination (meaning credit tag), a linkback to the specific page & please email the link to stevie@la-story.com before the piece goes live. LA-Story.com, LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright 2017-19

 

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

Share This Post On