Oilily, GenLux Magazine and LA Celebs "Chiming" in for CHIME Institute


Typically when I am invited to an event, it’s not always the typical "LA/Hollywood" celebrity gathering for an awards show.  One of the most fun events I was invited to recently was at the Beverly Hills Oilily Store (9250 Brighton Way –between Camden and Rodeo, Beverly Hills, 310.859.9145)  co-sponsored by  GenLux Magazine — a regional LA fashion, beauty and lifestyle magazine– in mid- December. The event was a daytime "read-a-thon’ featuring  local celebrities who were reading stories to children attending this event.

Ok.. wait.  You are wondering  "why is she going to a children’s bookreading?"
First,  Oilily  is a beautiful clothing store showing gorgeous fashions for kids  from infant to  pre-teen and moms– it’s the perfect pre-holiday  and post holiday location to find well-made gorgeous clothing that’s ideal for handing down to younger family members as well as holiday gatherings.

Second–and more important- the book-reading event was sponsored by  Oilily  and  GenLux Magazine  to raise funds for  The CHIME Institute.  I had never heard of The CHIME Institute and went to find out more about this organization– and I got a great education from celebrity host,  Laura San Giacomo (star of  Just Shoot Me  television series).

According to  Laura San Giacomo, The CHIME Institute is an innovative educational program for children from infant/toddler, pre-school/kindergarten through elementary and middle school. The CHIME Institute programs are so unique that educators from around the globe visit the schools to see the program in action. What is so special about it?   The CHIME Institute provides educational resources for all types of children– i.e., developmentally challenged, gifted and normal students–together in the same grade-level classroom. Think of it as "embedded learning"  for those who need more help mastering subject matter; need more challenging subject matter; and those who are ‘on target’ with their grade level. The dhild with dyslexia is given assistance desk side another student who might be at grade level or someone else who might be  working at more challenging school work. It’s an interesting and innovative way that goes way beyond the concept of ‘mainstreaming’ special needs children (regardless if they are experiencing deficits or need more challenges). The curriculum is taught by master teachers with  assistance from several aides to decrease the student to teacher ratio so that students can learn at their pace with assistance or guidance if needed.  Each classroom is a carefully balanced blend of  students needing remediation, students who need more challenge (gifted) and those who are at grade level–so there is a balance in concert with the general population. No one group is singled out and thus children learn that everyone has a place in school (and society) regardless of ability. The results are phenomenal– as shown by test scores that show a remarkably high achievement rate across the board in comparision  to other California schools.

Hah! You might be mulling this over and thinking " special needs+ special school +  master teachers + lots of aides + unique curriculum + great test scores + celebrities = private school + $$$$$$$"
The Chime Institute is a PUBLIC school and tuition-free!  The popularity of the program has grown due to the parents  of children attending the program talking about the program via community outreach and simple grass roots type communication. 

How does  The CHIME Institute pay for all this? Through fund-raising efforts like the  Oilily -GenLux Magazine read-a-thon where 25% of the purchases were  donated to the school. The celebrity read-a-thon was really successful and local stars were steppping up to the plate to read stories to waiting children!

Patricia Arquette

After speaking to Laura San Giacomo and comedian, Andy Kindler,  it was obvious the commitment  that many in Southern California make to keep this school alive and functioning.  I caught GenLux Editor in Chief, Jennifer Disotell and we talked at great length about the importance of educational developments like those offered by  The CHIME Institute.

Josh Peck

Parents were happy to leave children to sit with celebrity story-tellers while they had cider or coffee and shopped  for beautiful clothing and accessories to benefit this innovative school.

Laura San Giacomo, Patricia Arquette

Celebrity readers that I saw at the store included


Laura San Giacomo , Morgan Fairchild

Other celebs that were visiting included:

MORGAN FAIRCHILD—  well-known television and movie actress
SHAWN PYFROM — “Desperate Housewives”
GEORGE STULTS –series regular on “7th Heaven”
KARI MATCHETT–  ABC’s “Invasion”
KAYLEE DEF –Michael Rappaport’s daughter on FOX’s “War at Home” (also in the upcoming 20th Century Fox film FLICKA)
COURTNEY HANSEN– former host of TLCs “Overhaulin” and now Spike Tvs new car girl, FHM’s “Garage Girl” columnist
MICHAEL PAGAN — “See No Evil” “Gridiron Gang” opposite The Rock
BREE TURNER –Linday Lohan’s best friend on Fox’s “Just My Luck”
Dr. RANDAL HAWORTH— Beverly Hills plastic surgeon on “The Swan”
RYAN MCPARTLIN– “Living with Fran” opposite Fran Drescher and “Hank” on “Passions”

For more information on –or to make a donation to–   The CHIME Institute,visit  http://www.chimeinstitute.org/chime_institute.html

For more information on Oilily clothing  and  shoes,  visit http://www.oilily-world.com/

For more information on  GenLux Magazine,  visit http://www.genlux.com/

That’s the LA Story.



Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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