Paul & Joe for Target– Targets Fashion Success with a Pop Up Store on LA's Melrose Place. Fashiontribes LA Story PODCAST and Blog!

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One of the great things about LA is that you live in the land or reinvention– often with great success.  Target stores is just such a store that has reinvented itself courtesy of small limited edition collections that they feature for about 2-3 months and when it’s gone , IT’S GONE!!

Last Thursday, in LA at the corner of La Cienega and Melrose Place was an  adorable little store that was wallpapered in cute florals embellished with the  Target "bullseye" logo.  In windows and on display were several signature outfits that were depicting the launch of the newest designer collection Paul & Joe by designer Sophie Albou.

The list of celebs and notables at the event last Thursday was fab ! The bubbly was flowing and the tidbit snacks were excellent.  No matter the numbers of  "names" , the star was clearly the clothing based on the line for the dressing room.

Right after my podcast with Sophie Albou, (I was the first of many interviews) she took me through the entire line and pulled items for me to try on. I will give you the list of what I bought (and bought more as of early 8/1 so that I could have the items I missed). Sophie was a doll and took me and a girlfriend and put us in a dressing room and  came back to  check on how things worked out . How great is that? AMAZING FUN!!!

About the clothes– ADORABLE and there’s something for just about everyone.

Here’s the  rundown on  look

Tie-Back Blouse in Pink Paisley, $19.99
Also available in lavender
Cropped Pants in Black Wash, $29.99

Wool Poncho in Plaid, $59.99
Corduroy Pants in Green, $34.99
Turtle Wristlet, $16.99

Button-Front Jersey Top in Navy, $17.99
Also available in berry and heather gray
Front-Pocket Denim Jeans in Light Sandblast, $34.99
Studded Hobo in White, $34.99
Also available in black
Cat Pin, $6.99
Also available in owl and turtle

Ruffled Leather Jacket in Cream, $139.99
Silk Cami in Black/White Paisley Print, $24.99
Wool Roll-Up Shorts in Light Khaki Pinstripe, $29.99

Corduroy Blazer in Blue, $39.99
Silk Corset in Green Wallpaper Print, $24.99
Owl-Pocket Denim Miniskirt in Vintage Wash, $24.99
Owl Pin, $6.99
Also available in cat and turtle

Hooded Track Jacket in Brown/Gold, $24.99
Also available in wine/light blue
Owl-Pocket Skinny Jeans in Vintage Wash, $34.99
Cat Coin Purse in Plaid, $7.99
Also available in butterfly

Cable Poncho Sweater in Cream, $39.99
Button-Down Shirt in Floral Print, $24.99
Corduroy Miniskirt in Blue, $24.99
Also available in brown

Kimono Dress in Black, $29.99
Also available in blue
Charm Necklace in Gold, $14.99

Corduroy Blazer in Brown, $39.99
Also available in blue
Button-Down Shirt in Plaid, $24.99
Owl-Pocket Skinny Jeans in Vintage Wash, $34.99
Butterfly Belt, $19.99

Silk Kimono Blouse in Green Wallpaper Print, $39.99
Jeans in Black Wash, $34.99

Apron Cami in Black, $19.99
Herringbone Bermuda Shorts in Navy, $26.99
Studded Hobo in Black, $34.99
Also available in white

Wool Blazer in Yellow, $49.99
Pintuck Blouse in Black/White Poppy Print, $19.99
Corduroy Miniskirt in Brown, $24.99
Also available in blue

Button-Down Embroidered Shirt in Plaid, $34.99
Track Pants in Brown/Gold, $24.99
Also available in wine/light blue

Silk Cami Wrap in Cream, $34.99
Front-Pocket Denim Jeans in Light Sandblast, $34.99

Pintuck Blouse in Black/White Poppy Print, $19.99
Wool Houndstooth Skirt in Green, $29.99
Sweater Shoulder Bag in White, $34.99

Logo Sweater in Navy, $29.99
Button-Down Shirt in Denim, $24.99
Wool Cropped Pants in Light Khaki, $39.99

V-Neck Sweater in Gray/Peach, $29.99
Silk Tap Pants in Green Wallpaper Print, $19.99

Thermal Cat V-Neck Tee in Plum, $16.99
Corduroy Miniskirt in Brown, $24.99
Logo Wristlet in Lavender, $16.99
Also available in aqua

Silk Crinkled Georgette Blouse in Blue Wallpaper Print, $29.99
Herringbone Bermuda Shorts in Navy, $26.99

Silk Crinkled Georgette Wrap Blouse in Pink Wallpaper Print, $29.99
Herringbone Slacks in Navy, $39.99.

Are you loving what you are seeing? Does it make your credit card sizzle in your hand? Don’t wait! If you are in LA, hop on over to the pop-up store at La Cienega and Melrose Place to scoop up tons of fashion a la Sophie Albou! Maybe that’s too far a distance or traffic is  at nightmare levels? Check out TODAY for these pieces because they are all available online ( I bought a few more today online). PLUS the  Paul & Joe for Target is available in stores NOW across the country!!

Don’t wait! I bought the pin striped cuffed shorts, pinstriped trousers in navy, 2 tops, and wristlet handbag that isn’t shown. There’s so much to this great collection so you should buy early and buy OFTEN!!

See you at Target!!

Stevie Wilson


Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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