T-Mobile Side-Kick and Iconology Boutique Set Off a Sizzling Summer Heatwave in LA!! Fashiontribes LA Story Blog.

Summer in LA is full of fun, amazing events and if you were around to hit LA’s newest —and hotest– boutique, ICONOLOGY (353 So. La Brea) on a hot summer certain Saturday, you were privy to the latest high tech innovation from T-Mobile® with the launch of it’s new  Sidekick® 3, the next generation of its trademark T-Mobile Sidekick device. This uber-exclusive preview was co-hosted  by Iconology  and was filled to overflowing with  fashion-savvy and Side-kick aficionados who  sated their hunger for gorgeous clothes and the super cool, ultra-sleek " ultimate communications device" that has become a social lifeline incorporating enhanced communications features (instant messaging, email) along with  a built-in organizer, MP3 player and 1.3 megapixel camera. The T-Mobile Sidekick 3 is in retail stores NOW!

“The T-Mobile Sidekick 3 has become synonymous with Los Angeles lifestyle and is  the "must-have device" to kick-start  plans for the rest of 2006 and instantly connect to friends,” said Chidam Chidambaram,
vice president, Marketing, T-Mobile USA, Inc.

At the event, fashionistas and the techo-addicts  were given a sneak-peak at the device while they indulged in fashion, summer cocktails,
and delish  hors d’oeuvres while they chatted  over music spinning by DJ Pesce.

Daniel Franco from the hit show Project Runway, made a  special guest appearance  showcasing  his newest collection exclusively for this event  along with a raffle  drawing for a chance to win a new T-Mobile Sidekick 3. This event definitely drew an impressive crowd.

Want to stay fashionably connected? Visit www.sidekick.com 

About the T-Mobile Sidekick 3
The new T-Mobile Sidekick 3 has been enhanced from its predecessor and redesigned to incorporate the newest technology in a
slimmer, sexier package. Users can stay fashionably connected on the go with email, instant messaging, Blue tooth support, built in organizer and an MP3 player – all in one – with the new T-Mobile Sidekick 3. 

About Iconology
The brainchild of former Women’s Wear daily editor Michelle Dalton Tyree and her sister, designer Jacqueline Dalton, Iconology  is modeled after a Parisian atelier and features elegant yet funky decorative touches while striving for a new take on mixing LA high brow style with a low-key vibe.  Featuring designer names like  Behnaz Sarafpour and Zac Posen, this boutique features the hottest designers.

About T-Mobile USA
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA’s GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 268 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States providing Wi-Fi access at more than 7,400 public locations throughout the country, with further Wi-Fi access being made available at  over 27,000 international roaming locations. For more information, visit the company web site www.tmobile.com  T-Mobile® is a federally registered trademark of Deutsche Telekom AG.

Stevie Wilson

LA Story .

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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