Gwen Stefani Takes Her L.A.M.B To Loftier Pastures; Coty Inc Partners with Gwen Stefani and L.A.M.B. to Create Signature Fragrances. Fashiontribes LA STORY " BEAUTY BUZZ" Blog!!

Today in NYC,  Gwen Stefani took her L.A.M.B. franchise a bit farther into the stratosphere by partnering with Coty Inc., the world’s largest fragrance company. Gwen Stefani, the Grammy-winning recording artist,  will develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.

Gwen Stefani talks about her L.A.M.B. fragrance for Coty Inc part 1


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Stefani talks about her new L.A.M.B. fragrance for Coty part 2


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Gwen Stefani talks about her L.A.M.B. fragrance for Coty Inc


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This is Stefani’s first venture into the beauty market and will be closely watched. The "yet to be named" fragrance  will debut in Fall 2007 and will reflect the hip flair, trend awareness and quirky style that is distinctly L.A.M.B.  fashion and accessories.

Stefani talks about her new L.A.M.B. fragrance for Coty part 4


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“Creating a fragrance is one of the most prestigious things a designer can do,” said Gwen Stefani.  “For me it’s like another thing you can wear and another thing I can creatively be a part of.”

“Gwen Stefani is the perfect partner to create a new signature fragrance,” said Bernd Beetz, CEO, Coty Inc.  “Gwen’s distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style.”

Coty Senior VP, Catherine Walsh talks about the collaboration with Gwen Stefani


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“Women around the world will love L.A.M.B. fragrances,” said Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.  “Like Gwen’s highly acclaimed L.A.M.B. fashions and accessories, this will be no ordinary perfume; from the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth.

And while financial terms of the agreement were not disclosed, we all know that she’s going to be a "Rich Girl". 

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About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.  Coty Inc. delivers innovative products to consumers in 91 markets worldwide.

Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion.  Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of 40 designer, celebrity and lifestyle brands.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes designer brands – Calvin Klein, Cerruti, Chloe, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood; celebrity brands – Desperate Housewives, Jennifer Lopez and Sarah Jessica Parker; and lifestyle brands – Chopard, Davidoff, Lancaster, Nautica and Phat Farm.

The Coty Beauty brand portfolio is more widely distributed and includes designer brand – Pierre Cardin*; celebrity brands – Celine Dion, David and Victoria Beckham, Isabella Rossellini, mary-kateandashley and Shania Twain; and lifestyle brands – adidas, Aspen, Astor, Calgon, Chupa Chups, Esprit, Exclamation, Jovan, Miss Sixty, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields. For additional information about Coty Inc., please visit www.coty.com.

*European license only.

About L.A.M.B:
L.A.M.B, an acronym for “Love Angel Music Baby,” was created and launched by Gwen Stefani in 2003. Since its initial conception, the women’s apparel and accessory brand has quickly become recognized as one of the leading, young designer labels in the marketplace. The brand has experienced tremendous growth as well as phenomenal critical and commercial success.  Women’s Wear Daily recently wrote that "Gwen Stefani’s L.A.M.B. brand, which has been in business just three years, may be one of the most successful stories in contemporary fashion".  Known for it’s fashion forward designs and exclusive distribution, L.A.M.B. apparel, shoes, watches and handbags can be found in such top retailers as Saks Fifth Avenue, Barney’s New York, Nordstrom’s, Bendel’s, Fred Segal, Holt Renfrow, Colette, Harvey Nichols, Lane Crawford, Isetan and Villa Moda.

Stevie Wilson

LA Story .

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Author: Stevie Wilson

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