FRESH Celebrates It's Sweet Sixteen at Barneys Beverly Hills!

It’s not everyday that someone celebrates a Sweet Sixteen birthday party– particularly when it’s a cosmetics and skincare brand. Those events come few and far between.
For FRESH, it’s NOW and it’s a great reason to throw a party– which Lev Glazman and Alina Roytberg did at Barneys Beverly Hills on Thursday, Oct 4, 2007.
It was quite an extravagant party featuring Veuve Cliquot champagne flutes, chocolate dipped strawberries, and yummy cinnamon sugar dusted cookies along with the “Sweet Sixteen” cookies.

It was a packed cosmetics section that drew people in off the street to share in the merriment.
You will see me (a bit of me) right behind Alina Roytberg’s head in the group shot. I was lucky enough to score a make-up touch-up and it was great to be pampered and have my face dolled up with aster gloss and some bronze metallic shadow and that luscious SUPER NOVA Mascara!!
Three Dots Creative Director Yuchin Mao joined me at the event and she got her makeup done too.
People were lining up to sign up for the raffle of the gift “box” .
They were also “in line” for the party favors of the Sweet Sixteen Cookies and the Sugar Soaps which smelled heavenly. Even guys were pocketing these babies!
Celebrities like actress Olivia Wilde attended and Stylist (and friend) George Blodwell and his nephews showed up for a bit of the bubbly.
Cute guys, great drinks, lots of great fragrances, yummy food, what could be better than an evening celebrating and getting FRESH !
Stevie Wilson

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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