DC Opens New Melrose Store with Open House!

Wednesday night (*2/27), DC opened their new store doors on Melrose in WeHo (West Hollywood) for press, stylists, industry and pro skaters!!
Renee Renee in front of the store.
The STORE outside
This party previewed the Fall 2008 line and were treated to great food and lots of drinks– from bubbly to brewski!
DC’s Pro Skateboarder Rob Dyrdek of MTV’s Rob & Big, DC President Nick Adcock, Renee Renee at the party!
DJ Groove Terminator provided the tunes.
DC Pro Skate Team Lindsey Robertson, Ryan Smith, Jimmy Astleford, Brian Wenning, Ryan Gallant
For many, it was a chance to get their first look at DC’s new 7500 ft space on Melrose and see what the brand had in store for the rest of its retail spaces.
Yes there were GIRLS at the store!! Models previewing DC’s Fall 2008 Apparel Collection
DC’s athletes turned out in force on Wednesday night to support the new west coast store.
Tell me, is this guy having a good time or what? This is DC Pro Snowboarder Eddie Wall hanging out.
Skate team members Rob Dyrdek, Colin McKay, Josh Kalis, Ryan Gallant, Brian Wenning, Lindsay Robertson and PJ Ladd made to the trip to LA along with BMX riders Chad Kagy, Corey Bohan and Snowboarder Eddie Wall.
DC Pro Skateboarders Devine Calloway and Rob Dyrdek

What the store looked like aka AMBIANCE!
DC Pro BMXers Chad Kagy and Corey Bohan
Model showing off Fall 2008 Women’s Apparel in the Store –aka MORE pretty girls!strong>
More of DC’s Fall 2008 Apparel
Showing off more of Fall 2008 DC Women’s Apparel..
If you are in LA, hit the DC store to see what’s hot in the spring & fall lines. Way cool and check out the space!!
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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