Marithe + Francois Girbaud Present Jealousy & LE JEAN DE!!
Ushering in a new era of Marithe + Francois Girbaud, I.C. Isaacs & Company, Inc., licensee of Girbaud in the United States, presents LE JEAN DE – a cutting edge collection that redefines the cultural chemistry of denim.
Representing a contemporary lifestyle, LE JEAN DE , Marithe + Francois is a full collection for men and women featuring tops and bottoms that highlight innovative details in every garment. Known as the Godparents of denim, Marithe + Francois created the line building upon their forty years of design “jeanovation” while catering to today’s market with a variety of fits and styles.
The campaign and brand image for this new collection was shot by Ryan McGinley, renowned photographer who is the youngest artist to have a show at the Whitney Museum of American Art (currently on exhibit). Working with Menage a Trois, the creative firm redefining the voice of Girbaud in the United States, McGinley shot the images in a Parisian apartment strongly conveying the brands French heritage yet capturing the story of global minded kids leading transcultural lives.
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This is again part of the Bravo series Make Me a Supermodel show — and this is another video that was shot!!
Check this one out!! It’s hot!
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