Secrets of the Red Carpet!! Toe Mates Are Critical for Red Carpet Events!:

When it comes to red carpet events, standing is part of the job– whether you are media like me or the celebrity like — well the celebrities. No matter what, you have to be standing and have a SMILE on your face, regardless if your feet are tired or your shoes are killing you!
One of the great gifts in the swag bags at the Oscars this year was ToeMates Toe Pillows!

What is ToeMates?
The core product from ToeMates enables the body’s weight to be more evenly distributed across the toes to “remove the ouch” from high heels.
The memory foam piece is cut to size and then inserted into the toe of the shoe, easing the discomfort of scrunched toes and calluses.

How to cut the memory foam video
A featured item in the Oscar Gift Bags given to the 2008 Academy Award nominees and presenters.
50% of profits from Toe Pillow sales are donated to the EMPower4Life Foundation, which provides assistance to battered women
Available for sale online at
Retail price: $6.99 each. One package will accomodate one pair of shoes.
Now this is something from the Oscar swag that we can all afford. Definitely check this out and realize that you are helping others too!
Had I known about this when I was standing all day — particularly at the Damiani Cocktail Party waiting on Sharon Stone– that would have really helped make standing there (and all day ) soooo much easier!!
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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