Check out this killer new series from NBC Universal Digital and it’s ONLINE!! This project is a collaboration with Rosario Dawson entitled Gemini Division!!
August 18th i s the premiere date of its first original online series “Gemini Division,” starring Rosario Dawson and Justin Hartley. Debuting on NBC.com, SCIFI.com, GeminiDivision.com and an unprecedented number of mobile, gaming and VOD platforms, the series is the first production from the recently created Studio.
Webisodes will also be available weekly on VOD via Comcast, Time Warner Cable, Verizon FiOS and DISH Network, in addition to EST (Electronic Sell-Through) via Amazon Unbox, Microsoft’s Xbox LIVE and Zune, NBC Mobile and several online video portals.
Set in the not too distant future, “Gemini Division” follows NYPD vice cop Anna Diaz (Rosario Dawson) who, while searching for the truth behind her fiancée’s murder, is drawn into a secret war between a race of artificial life forms know as SIMs and the covert agency charged with hunting them down.
The series stars:
Rosario Dawson as Detective Anna Diaz
Justin Hartley as Nick Korda
Kevin Alejando as Amasso
Francois Chau as Dr. Martin Ng
Elizabeth Bogush as Dr. Elizabeth Gavilan
Daz Crawford as The Cleaner
Mark Espinoza as Sal Diaz
Matt Bushell as Detective Pete Vacarella
Eugene Alper as Dr. Thaddeus Lazlo
Cameron Death, Vice President, NBC Universal Digital Studio, commented
“The combination of talent and the incredible storytelling and production value that ‘Gemini Division’ brings to our viewers provides a broad canvas for Intel, Cisco, Microsoft, Acura and UPS to explore new ways for viewers to connect with brands in a meaningful and organic narrative,” said Death. “Leveraging the storytelling history of NBC Universal provides users with an unparalleled branded entertainment experience, available across multiple digital platforms.”
“There has been a huge spike of consumers who are now viewing their favorite TV shows on the Internet – especially when away from home and on-the-go. Entertainment fans using cutting-edge notebook PCs with Intel® Centrino 2 processors – with blazing fast performance, long battery life and loaded with high-def video and audio technologies — are getting stunning TV experiences online,” said Heather Dixon, Intel’s Consumer Marketing Director. “Intel Xeon-based servers were also instrumental in the digital creation of Gemini Division, and future technologies such as ultra mobile PCs and internet devices are integrated into the fabric of the online show, which all combined, provide the viewer a great entertainment and technology experience.”
“Gemini Division,” an Electric Farm Entertainment production, is executive produced by Stan Rogow, Brent Friedman, who also serves as the series’ creator, Jeff Sagansky and Rosario Dawson. The series is distributed domestically by NBC Universal Digital Studio and outside the U.S. by Sony Pictures Television International.
Stevie Wilson
Subscribe to RSS headline updates
Powered by FeedBurner
Its so important for the interactive TV genre that Gemini Division puts on a good showing. This is the kind of innovative product that exploits the interactivity of the internet and changes the lean back viewing experience of traditional TV into something far more engaging. Its success would bring much needed attention to the indie interactive web scene.
Signing Rosario Dawson is a great choice, a neo sci-fi plot is a great choice, the one gripe I have though is geo-blocking the show limiting it only to a US audience, I think its a cop out and a failure to fully embrace the internet. NBC, why get only half pregnant?! In mitigation, I suppose with a huge marketing budget, Gemini Division does not have to rely on viral distribution like indies do. And it probably has found revenues in international distribution.
The $1.75M budget is HUGE for the web TV world but my hope is that a nice chunk of that is allocated to marketing (and you can count Rosario’s paycheck in that) to bring attention to the nascent interactive web series genre … indies like ours will gladly ride this coat tail.