Burberry Moves into a New NYC Home– and Lights Up the NYC Skyline!! See the video!

Burberry is an extremely well-known brand and creative director Christopher Bailey took the iconic brand and it’s signature plaid and stretched it beyond its’ usual limits to create something truly unique: a style both contemporary with a nod to the traditional brand that’s a fave of both male and female celebrities.
Global luxury brand Burberry along with its CEO Angela Ahrendts and Creative Director Christopher Bailey changed the Manhattan skyline Thursday, May 28th when three 50 foot long neon Burberry signs will be lit above the new Burberry Americas headquarters at 444 Madison Avenue. The site is one of only six grandfathered signage locations in New York.
That date, Thursday May 28th, has been declared Burberry Day in New York City. The proclamation, by New York City’s Mayor Bloomberg, is in honour of the continued investment and commitment Burberry makes to New York and the US and coincides with the official lighting of the Burberry logo on the rooftop of the new Burberry Americas headquarters at 444 Madison Avenue.
The Burberry Foundation will be donating $500,000 to the Robin Hood charity to benefit NYC youth programs, charter schools and job training programs. An additional $500,000 will graciously be matched by George Soros per his pledge to Robin Hood.

Angela Ahrendts, Chief Executive of Burberry, said:
“We are thrilled to have a Burberry marquee on such a landmark building in the centre of New York. We’re even more excited to be relocating our new headquarters for the Americas in the building. This investment further reinforces our flagship strategy in New York and America.”
Christopher Bailey, Creative Director of Burberry, said:
“We are all so excited about Madison Avenue. It’s such an iconic building which we feel is the perfect new home for Burberry in America and will be another huge chapter in our rich history. The aesthetic mirrors our new global headquarters in London and really emphasises to our American consumer the modern expression of the brand – a balance of what we have always stood for, what we represent today and where we are going.”
Here’s a video of an event that occurred on May 28, 2009 in NYC atop the Burberry Building– the time-lapse changing of the signage!

Amazing event! Wish we *all* could have been there to see it live in person!
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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