Secrets of the Red Carpet: Juan Florentino Beverly Hills, the NEW Spot for Hair + More!

I was offered a chance to visit a hair salon/spa that I had not heard of– until I did a bit of reasearch and heard about this “unsung” celebrity stylist who has celebrity clients because he’s not seeking the spotlight as much as he is about doing fabulous hair– and that he does in spades!
From the moment I walked into the serenity of JF Beverly Hills aka Juan Florentino, Beverly Hills, I knew I was somewhere different. The vibe was low-key but electric. It’s a stellar salon lead by a very creative, detailed and precise stylist, Juan Florentino himself.
What I loved about the Juan Florentino salon when I walked in was the architectural detail that went into this place. It’s astonishingly open yet you still have a sense of privacy. Juan went about carving up this space so that there no one area has a lot of people plus with open sealings and beams, there is an airy feeling.
Looking back towards the door and front desk.

Juan Florentino talks about his salon, my hair, taking care of your hair and the import of deep conditioning.
I went in for a color/highlights and Juan really talked to me and listened to what I liked and didn’t like about my hair. He suggested a sunnier California blonde. Not so ashy but sunny golden with more highlights and brighter pieces around my face. “LOVE IT”!!!

Looking for special hair products to take home to duplicate the style you got while in the salon? Check out everything in this photo. There’s an Italian line that’s amazing! Davines is on the short list as well as Kerastase and other cool product lines.
One of the 2 private rooms that allow a VIP or yourself to have a quiet respite from the rest of the salon. The entire space is extremely peaceful.
Some of the cool art work in the salon.
Find more information at
9908 Santa Monica Boulevard Beverly Hills, CA 90212-1607
(310) 277-2778
You won’t be sorry you went there. The time and effort he and his staff put into making your hair perfect is amazing and you will be thrilled with the results. I am!
Stevie Wilson,, inc.

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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