Swarovski Fashion Week: Graeme Armour Hits NYFW for His First US Fashion Show

Making his debut both in US at the New York Fashion Week hitting the catwalk, Graeme Armour has a really unique design aesthete. His styles defy category and could be broken up and worn with different pieces and styles depending on your fashion sensibility and willingness to work a bit on the wild side.
Graeme Armour commented

“;I am really thrilled at the opportunity of working with Swarovski on my AW 2010/11 collection. They have allowed me to develop my linked metal garments idea with added Crystallized Swarovski Elements that are on track and looking very special indeed… With NY quickly approaching we are working closely with the team at Swarovski and they have been amazing in listening to our thoughts and grasping my somewhat crazy thoughts. I can’t thank them enough for their support.”


This is a true avant garde line that has had some inspiration from Yoko Ono as well as Graeme own imagination. The marriage of fringey ruffled leather pants is genius and not everyone could pull that off with such attention to detail as Armour. While he works with a great deal of metal details on these different garments, it's interesting to note that while leggings or tight slim pants work with a lot of the tops, they could be worn easily with a pencil skirt. Armour's creative genius might not appeal to all but for those willing to step out on the wild side and walk a new fashion line, they would be very happy to get that attention, particularly with the last dress which has huge metal chunks attached to cashmere tunic dress. Yummy!
Stevie Wilson, LA-Story.com



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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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