ISSE: Where Beauty Pros Go to Get Educated & See New Products!!

For beauty professionals — and students– out there, make sure to clear your calendar for this weekend! The West Coast’s largest beauty event, the International Salon & Spa Expo (ISSE) in Long Beach. This annual mega-event attracts over 40,000 beauty pros from around the world to see and buy the latest beauty products from some of the top beauty manufacturers. The array of brands include OPI, Creative Nail Design, RUSK, TIGI, Joico, and Moroccan Oil will be on hand, along with many “indie” brands just waiting to be discovered.

ISSE Long Beach is also a great place to see some of the world’s top hairstylists including Nick Arrojo, Kim Vo, Karg + Blackwell, and Martin Parsons.

ISSE Long Beach also offers an array of amazing education on everything from color to waxing. Skin care & wellness professionals will find classes and products that they will use and love. ISSE Long Beach has you covered as well with their all new EstheticsAmerica + Wellness pavilion. This is an all new area dedicated to skin care and wellness products, services, and education.
To learn more, visit www.probeauty.org/isse.
(Beauty professionals in the Midwest – ISSE is launching in Chicago this year! March 26 – 28, 2011 at the Donald E. Stephens Convention Center.)

I will be hitting this show just to see new products and some new trends. I will have photos and MAYBE some interviews. I am hoping to get audio interviews because the place is crazy wild and noisy.

Stevie Wilson, LA-Story.com

$10 off $60 at Beauty.com!

drugstore.com, inc.

Buy $30 of NARS and get a free mini Orgasm nail polish ($7.50 value) at Beauty.com. While supplies last.

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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