Clairol Color Director Marie Robinson Dishes on Celeb Hair Color Trends & Gives Answers on Color Questions?

Award season has officially kicked off– with a slew of awards shows and a deep breath before we get into round two! Clairol Color Director Marie Robinson was live at the People’s Choice Awards to get the scoop on the hottest celebrity hair color trends to share with you! See below for her recap and how to get that look.

Just wrapped up a whirlwind trip to the People’s Choice Awards with Clairol! I’ve had a blast in LA and saw a slew of gorgeous hair color trends on the red carpet that I couldn’t wait to share with you! It’s a new year… time for a new look? Think about these fabulous trends the next time you color.

Bright blondes coordinate well with sparkling gowns! Opt for “California blonde” a la Julianne Hough or a beautiful light blonde like Angela Kinsey.
Try: Color Blend Foam in 10-Extra Light Blonde, used on Angela to get her ready for the show, or 9-Light Blonde.

Pair gorgeous dark browns with bold colors. Ginnifer Goodwin rocked an eye-popping pink dress while Nina Dobrev stunned in kelly green. Their dark chestnut and medium brown locks will turn any girl next door into a knockout.
Try: Color Blend Foam in 5A-Medium Ash Brown or 5G-Medium Golden Brown.

People’s Choice Award winners, Kat Dennings and Beth Behrs, from Two Broke Girls demonstrated both hair color trends and how they always work with the perfect LBD!

These red carpet inspired looks are easy to achieve at home with Color Blend Foam and will last long after a moment in the spotlight. When tested against the competition, no other foam lasts longer.

Ok so maybe now you want to try this at home right? It sounds easy enough– or does it? I got the scoop on how YOU can have great hair color from Clairol with some tips from Marie Robinson, Clairol Color Director! (Questions are from me!)

1) How should one use the Clairol Try It On Studio program?
The great thing about the Clairol Try It On Studio, is its ability to help take the guesswork out of shade selection! It’s a virtual makeover tool that helps you to visualize how certain shades will look without making the commitment.

2) Some don’t understand how to tell if their hair is warm or cool, if their skin tone is warm or cool and how each affects their personal look, any tips on how to explain this best?

Tone helps to personalize the shade, making it work with your skin and eye color. Here’s an easy way to understand the importance of tone and what warm and cool stand for:
· Warm tones are sometimes referred to as golden and work best on women that tend to wear gold jewelry and have dark eyes or a darker complexion
· Cool tones are referred to as ash and look great on women that tend to wear silver jewelry and have light eyes and a fair complexion
· Women that can wear either type of jewelry can go for neutral shades that include the words beige, champagne in their descriptor

3) You offer so many choices, from demi to permanent, what’s the best way to determine which way to go?

Selecting the right product all comes down to what your desired change is. Here’s a simple breakdown of Clairol’s offerings and who they work for best:


· Nice ‘n Easy Color Blend Foam provides a mess-free, full-control hair color application process, perfect for women on the go PLUS it lasts longer than other leading foam competitors on the market

· Nice ‘n Easy Color Blend Technology liquid formula provides three tones and highlights to ensure depth and 100% gray coverage

· Perfect 10 offers a designer shade palette that provides high-gloss, high shine color in just 10 minutes

· Natural Instincts’ demi-permanent collection allows women to enhance their current shade and washes out in about 28 shampoos, perfect for commitment-phobes

· Root Touch-Up flawlessly matches at-home or salon hair color to touch up roots in between colorings and lasts for up to 3 weeks

4) Gray hair and what to do?!

It’s pretty clear if you are mostly gray, but what if you have gray in front but almost none in back, what’s a girl to do? For women that want to get rid of their grays, they should apply a permanent hair color and allow it to process a bit longer on the areas where there is more gray hair. If they still have their natural color in the back, they really don’t need to keep the color on that portion for long for best results.

5) How often should someone touch up? What’s considered too often?

The frequency in which you use a color touch-up all depends on how long your hair holds onto color. Clairol’s Root Touch-Up lasts up to 3 weeks.

6) At-home coloring used to be considered a potential disaster zone (I have turned my hair a wine/purple shade, a copper penny shade, a gray tone — don’t ask me how. It happens). What’s the biggest mistake that women make when they are looking at hair color and what they want their hair to really look like?

The most important thing for at-home hair color users to remember is they should only go one to two shades away from their current shade for best results. I always recommend women visit the salon for drastic hair color changes, such as going from blonde to black hair. Women should also pay close attention to the back of the hair color box, rather than just looking at the model on the front of the box, to see how the hair color results will actually look.

7) How do you determine if you are going too dark or too light? (obviously too light is pretty easy — your hair will turn orange but then no one wants that to turn out like that.. so how do they determine that from the box?

The operative situation is what’s too dark– because for some — like my daughter who turned her hair near black with a dark brown when I told her to go medium brown– they freak out) Once you go too dark, it’s harder to go lighter. I agree with your recommendation to your daughter as its best to go one shade darker at a time since it can be more of a contrast that you may expect. Also, everyone’s hair is different and depending on how porous your hair is, the formula might look darker on your hair than another person’s! When going lighter, you can safely go one to two shades.

Thank you to Marie Robinson for all her great tips and ideas. It makes doing home hair color a lot less stressfull, less scary and more fun!

Follow @ClairolColor on Twitter.com for additional hair color news and information.

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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