Angelenos! Heads UP!! NARS Boutique OPENS Sat. 10/20– with Personal Appearance by Francoise NARS!

NARS Cosmetics is excited to announce the opening of its second flagship boutique. Located on famed Melrose Avenue in Los Angeles, the 1,500 square-foot free-standing boutique boasts a design conceived by Founder and Creative Director François Nars, in collaboration with Fabien Baron, of New York design firm Baron & Baron.

NOTE PERSONAL APPEARANCE BY FRANCOISE NARS:
Mr. Nars will be at the store on its opening day to sign autographs from 2-4PM PST.

LOCATION 8412 Melrose Avenue, Los Angeles, CA tel: 310.623.1730

FEATURES
• 1,500-square-foot retail space featuring walls and fixtures bathed in stark white with black accents, calling to mind the brand’s signature packaging
• Boutique cash wrap in a red, high-gloss lacquer – the same shade as the brand’s iconic Jungle Red Lipstick
• 200-square-foot private room (for special events, workshops, and VIP guests) inspired by a chic Parisian apartment, includes a seating area with furniture custom-designed by Fabien Baron, as well as an imported fireplace with Louis XVI-style moldings

• Entrance to the boutique features a Carrera marble threshold
• Interior includes clean, sharp lines met by wood floors in an elegant chevron pattern
• 6 permanent makeup stations with boutique makeup artists personally trained by François Nars
• Modern floor-to-ceiling mirrors featuring hidden illuminated frames and screens rotating short films created by NARS

• Window display featuring NARS stylized films projected onto street in the evening
• Music mix created for the boutique by renowned French DJs Les Jumeaux
• Unique products created especially for NARS boutiques to be sold at the NYC and LA locations as well as narscosmetics.com

• “Francois’ Favorite Things”, an eclectic mix of objects that have inspired Nars over the years (including films, books, and photographs), to be available for purchase and rotated quarterly

The NARS 413 BLKR Collection, named for the brand’s first flagship address in New York City’s West Village neighborhood, was created especially for all NARS boutiques.

PRODUCTS INCLUDE:
VELVET MATTE LIP PENCIL, $24 Fuchsia

SINGLE EYESHADOW, $24 Dove grey

PURE MATTE LIPSTICK, $25 Warm rose brown

DUO EYESHADOW, $34 Shimmering amethyst and black with red pearl

LARGER THAN LIFE® LIP GLOSS, $26 Ultra shiny red vinyl

With the unveiling of its second flagship location, at 8412 Melrose Avenue in Los Angeles, NARS is excited to now feature this collection at both the NYC and LA locales, as well as on narscosmetics.com.

DO NOT MISS this grand opening event or this weekend. It’s sure to be an amazing sell-through.

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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