Minx, Inc Nail Art & Celebrity Makeup Artist Donald Simrock Create “Sextet” Collection!

Celebrity Make-Up Artist and Contributing Beauty Editor of Flaunt magazine , Donald Simrock has joined forces with Minx, Inc.® co-founders Dawn Lynch-Goodwin and Janice Jordan to create a private, limited edition collection of nail art entitled “Sextet.”


Donald Simrock

Dawn commented

“Both Janice and I have been working with Donald since the beginning of Minx, Inc., and we are very excited to collaborate on this project! We welcome adding Donald’s amazing creative talents to the Minx brand.” Dawn also notes that while the designs are focused toward male Minx fans, the designs are guaranteed to appeal to everyone.


Music Icon Shirley Manson adds:

“What I love about Donald is that he understands beautiful things are much more interesting when they are also unique. He brought this esthetic to work with his nail designs for Minx, which are definitely eye-catching and unusually gorgeous!”


Launching later this month, Donald will feature the collection in select nail boutiques as well as online in Minx’s “Tasting Room” (www.MinxTastingRoom.com) where both consumers and professionals can purchase the designs. Each self-applied nail coating pack includes 18 templates for a perfectly prideful manicure/pedicure with absolutely no drying time.


Minx solid nail coatings require only heat and pressure for application, and have single-handedly created a new category of nail fashion since launching over five years ago.


Celebrities including Beyoncé, Lady Gaga, Katy Perry and Rihanna have worn countless Minx designs and colors, and have thrust nail fashion into the international spotlight. Male celebrities also enjoy this new nail fashion, including Steven Tyler of Aerosmith, Seal, Vanilla Ice, Big Bang, Cristal Snow, and Tyson Ritter of the All-American Rejects.


“I photographed the entire collection in the moment that I was inspired, and specifically with this project in mind,” confided Donald. “I really wanted to start with Minx using photographs. I tried to offer an urban view to the more natural elements, and a colorful, artistic view to the more industrial styles. I have started off with a collection of six patterns… And I’m really excited to see where we go from here!!”


About Donald Simrock:
Donald gained his first work experience as a make-up artist in the unconventional settings of nightclubs in both New York and Europe. Donald Simrock’s bold editorial work has been featured in publications such as Rolling Stone, Interview, Harper’s Bazaar and Vogue. His unique vision has given him the opportunity to work with celebrity clients that include Lady Gaga, Pink, Nicki Minaj, Madonna, Britney Spears, and Milla Jovovich. His work is seen in numerous music videos, and has been nominated for best make-up at the Video Music Awards. Donald’s wide artistic range has led him to collaborate with renowned directors and photographers alike.
For additional press and samples of Donald’s work:

About Minx, Inc.®
Minx, Inc.® is a private company owned by two women and is located in San Diego, California. The company’s patented Minx product extends fashion to your fingertips® and has rapidly become the premiere fashion accessory for nails and the nail fashion of choice for countless celebrities and fashion icons. The Minx line includes a wide array of metallics, designer styles, and graphics available to high-end beauty businesses around the world. For more information and a list of salons and spas currently offering Minx, visit MinxNails.com.

Don’t skip this collection! While you might not want them all, I bet there’s at least 2-3 that you would want!! Smart, chic and fun nail designs for everyone that are easy to apply!

Stevie Wilson,

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Author: Stevie Wilson

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