Here’s a sneak peak at the making of Lancôme’s campaign for their newest skincare innovation, Rénergie Lift Multi-Action Reviva-Concentrate (out in April).
Under the lens of photographer Miguel Reveriego, in a contemporary London apartment, Lancôme Ambassadress Kate Winslet appears more captivating and beautiful than ever.
Rénergie Lift Multi-Action Reviva-Concentrate
WHO IS IT FOR?
Rénergie Lift Multi-Action Reviva-Concentrate meets the needs of women seeking to refine, replump and revitalize the skin’s facial contours. They are seeking firmness and elasticity, the top two concerns immediately following wrinkles.
Results apparent in just 1 week; 76% of women noted that their friends and family commented on their skin’s beauty.INNOVATION TO REVITALIZE YOUR SKIN:
The bestselling Rénergie range has historically focused on the innovation around lifting and now, it’s combined with the science of revitalization. Two cutting-edge technologies fuel Rénergie Lift Multi-Action Reviva-Concentrate—the Multi-Tension technology, the core of the Rénergie range designed for skin tightening action, and the new Multi-Vital complex, a technology developed with the unprecedented combination of a biolipid and dipeptide pairing. Additionally, elastomer microparticles provide a soft focus effect that diminishes skin imperfections and signs of fatigue.INNOVATION IN PACKAGING:
In keeping with Lancôme’s signature luxury skincare experience, the dispenser emerges with a turn of the pump with a more effective preservation of active ingredients. One press delivers the perfect amount of serum. A delicate floral and woody fragrance created around a subtle rose middle note completes the polysensorial journey.GEL SERUM TEXTURE—A UNIQUE SENSORY EXPERIENCE:
A lifting serum that cocoons your skin, Rénergie Lift Multi-Action Reviva-Concentrate boasts a dual gel texture that is rich, enveloping and highly absorbent upon application, with millions of peptide-rich droplets. The skin is left nourished, comfortable, smooth, plump and silky soft to the touch, without a greasy feel.
PRICING & AVAILABILITY:
– $120 (1 oz.)
– Available at Macy’s and www.lancome.com in April 2013 and nationally in May 2013
Lancome Social Media
* Pinterest: @LancomeUSA
* Instagram: @LancomeUSA
* Twitter: @LancomeUSA #Lancomeredcarpet
* Facebook: Lancome
* YouTube: LancomeStudio
Stevie Wilson,
LA-Story.com
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