Getting Into the Thick of It in Wigs with Flora of Design by Flora !

Don’t know if you saw the piece in the LA Times Image section about a week or so ago. There was a piece on stores who are selling wigs and hair pieces here in LA— except they left out the newest player on the block (LATImes!! Shame on you!) who actually has been around for about 2 months.


Design by Flora has partnered with Sherel’s Hats (TO DIE FOR) in a great space at Third St & La Brea!!

If you aren’t based in NY or NJ, you might not know Flora but now you can because I got a chance along with the “lovely Lisa” to interview her. Flora is a firecracker!!


Flora Shepelsky is a highly-respected beauty entrepreneur, talented wig designer, and the founder of Design by Flora, a wig, fall, and topper design and manufacturing company. Flora launched Design by Flora in 2005, empowered with over 20 years of experience in the wig industry. She is renowned for her signature hair enhancement and replacement designs, the “Flora Illusion Fall™” and “Flora Topper,” that are uniquely constructed and styled with Design by Flora branded specifications.

Lovely Lisa from Hippie Chick Photography and I met up in West Hollywood at this oh-so-glam store on the corner of Third and La Brea! The most fashionable store for blocks with lots of windows and hats and wigs in full view!

Flora’s wigs and Illusion Falls work across so many different categories. Design by Flora wigs have been used in NY Fashion Week; a perfect answer for anyone wanting a temporary change of look that you can easily slip on anytime you want and for those undergoing health treatments like chemo or have other health issues could cause hair loss. The array of great wigs and styles were AMAZING!! No need for extensions or having to replace them. These Illusion Falls and wigs are easily washed and styled at home. It’s a very EASY DIY situation.



If we had more time to spend there, I would have been playing dress-up with wigs. It’s the kind of store where suddenly you didn’t realize that you wanted to try not only the hats but also the wigs too because these are authentic virgin human hair handcrafted wigs. Each one takes about 8-109 weeks to make and voila.. custom styles just for you.


Sherel’s Hats shares the space and there are styles paired up with hair styles that are so perfectly matched that you want to buy several hats. Again, handcrafted hats that


While all those places the LA Times mentioned are good establishments, this is one place that’s almost light years beyond everything else I have seen in the world of hair . (Heck you all know what I do to my hair just to tell you about some cool – or not so cool- place. I try things)

Thanks to Flora Shepelsky for her time.
We walked in strangers and left as friends.

If you are in So. California and want a top quality hairpiece or wig, this is the place you need to visit.‎

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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