Cafleurebon Features Stevie Wilson’s Article on First Ever Art + Olfaction Awards in LA!
Thanks to Michelyn Camen who was kind of enough to ask me to contribute to the renowned fragrance site, Cafleurebon on the upcoming inauguration of the Institute of Art and Olfactions fragrance awards. I not only got a chance to interview some amazing people, but also get to cover the actual announcement of the winners on Friday April 25 in Los Angeles.
One does not say no to amazing opportunities like this and I was glad to have a chance to talk to people I knew and people I would get to know. The article hit Cafleurebon Wednesday, April 23 and I am excerpting a bit here for you to check out. Please go read the entire article as it is both comments by finalists, Q + A with Saskia Wilson-Brown, the Director for the Institute and lots more 411 you didn’t know you didn’t know!
In a multi billion dollar industry that’s often driven by the numbers– both in dollars and products sold- fragrance can lose many of the qualities we value most, its ability to stir memories and emotions– with just a dab of scent. When the emphasis is put on ad campaigns, flankers and celebrity spokespeople as it is for a large percentage of fragrances on the market, something vital is lost… perfume as artistic expression. We are excited by the mission of the Institute of Art and Olfaction which is to encourage education, creativity, and excellence in fragrance. We have been following their amazing progress and are excited about the potential for a competition that honors perfume without politics.–Michelyn Camen, Editor in Chief
In 2013, the Institute of Art and Olfaction was founded in Los Angeles, led by Saskia Wilson-Brown as Director. Her experience in film-making and consulting with filmmakers – an equally creative métier – makes her a valuable asset. She took a suggestion to create a blind competition for independent and artisan fragrances in which transparency is key and politics are absent.
“The awards represented a chance to apply what I learned in the film festival world to the perfume world. In fact, we adapted many of the structures that go into running a film festival for the Art and Olfaction Awards, namely: Low entry fees, access to entry information, unbiased judging (in many film festivals you are excluded from judging a film that you have a personal tie to), a diversity of judges, and a non-profit art for arts-sake motivation.”-Saskia Wilson Brown, Director, Institute of Art and Olfaction
The rest of the article can be found HERE at this link: Cafleurebon.com and Institute of Art and Olfaction
You will see a question and answer session with Wilson-Brown;
Comments from various fragrance brands;
Information about fragrance competitions and why this one is so unique.
Finalists for this competition
It’s an interesting and informative piece. Please share it with your friends and anyone you know who would appreciate an in-depth piece on the world of fragrance!
There will be my coverage of the event with photos and comments from various judges, winners and lots more next week
Thanks again to Michelyn Camen for her direction and generosity in her time to assist in the creation of this piece!
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