What is your favorite part of the SuperBowl? If you were to ask me that question, I would either say the great cocktails (providing that was on the SuperBowl menu) or it would be the commercials! It’s interesting how much attention those commercials get. This year you will see one less brand participating in the commercial blitz BUT that doesn’t mean you can’t watch the commercials. Actually this brand wants you to watch those commercials – and the more you watch, it could earn The Boys and Girls Clubs of Southern California some serious donations.
What am I talking about? I am talking about the Helpful Honda Dealers and the Helpful Guys *(and Girls) in Blue!! There is a fabulous promotion that Honda has come up with and it’s so smart, so fun and also gives back in the process that even your kids can play.
Following last year’s helpful act of providing complimentary Uber rides to get nearly 9,000 football fans home safely on one of the most dangerous driving days of the year, the Southern California Honda Dealers are planning their biggest Random Act of Helpfulness yet. But this one means not buying a commercial in the Big Game.
AOR, Secret Weapon Marketing (secretweapon.net), known for its unexpected and breakthrough campaigns with evergreen messages, is continuing the Random Acts of Helpfulness* (https://www.facebook.com/SoCalHondaDealers) by foregoing a spot in the Game and turning it into a financial win for the kids of Boys & Girls Clubs in Southern California. Instead of competing with hundreds of millions of other companies’ advertising dollars, the Southern California Honda Dealers are reinforcing their position to be… helpful.
How? WATCH HERE:
Here is the Helpful Honda Guys Scorecard!
Pizza Box Advertising
“We are honored that the SoCal Honda Dealers chose the Boys & Girls Clubs in Southern California as the beneficiary of the Random Act of Helpfulness campaign,” said Kelly Reynolds, vice president pacific west with Boys & Girls Clubs of America. “One of the highlights of the Big Game is watching the ads, and this year they will have extra special importance to us. Thank you to the SoCal Honda Dealers and everyone who will play the ‘Helpful Bowl’ for making a difference in the lives of so many kids and teens in our communities.”
The ‘Helpful Bowl’ 2017
In addition to television, radio and online ads, starting January 22nd through February 5th, over 100 local pizza shops will deliver game boards to local residents who order pizza, as a way to to encourage them to play in the Helpful Bowl.
Want to help raise money for the Boys & Girls Clubs in Southern California?
Play along at HelpfulBowl.com and help find all the ad clichés in the Big Game. The more clichés, the more money the Guys in Blue will be donating. You can also tweet @HelpfulHonda a picture of your completed scorecard and they’ll give even more!
Secret Weapon Marketing Creative Director, Rick Sittig, explains the concept: https://youtu.be/j5ezDQiIWc0
For more information, visit HelpfulBowl.com.
Creative Agency: Secret Weapon Marketing
Creative Director: Rick Sittig
Associate Creative Director: Leah Dieterich
Associate Creative Director: Mike Alfaro
Associate Creative Director: Gerardo Guillen
Art Director: Noah Meadors
Copywriter: Shaun Oppedisano
Executive Producer: Fiona Forsyth
Managing Director: Patrick Adams
Group Account Director: Brock Anderson
Management Supervisor: Saro Karagueuzian
Account Executive: Molly Keen
Account Coordinator: Megan Baer
*The Southern California Honda Dealers Association is celebrating its 10th year of the Helpful Campaign in February, which has been surprising SoCal residents with hundreds of weekly Random Acts of Helpfulness since inception – like pumping and paying for drivers’ gas as prices spike; dispatching the Helpful Honda ice cream truck with free ice cream on National Ice Cream Day; helping our four-legged friends find forever homes, and handing out roses on Valentine’s Day. Since 2007, the SoCal Honda Dealers have been demonstrating, firsthand, that they are truly Helpful… no strings attached.
About Secret Weapon Marketing (SWM), is a full-service agency known for developing unusually effective advertising and marketing campaigns. Committed to constructing unique and recognizable properties, the Agency has won a total of 11 EFFIE awards, including one for the Honda Helpful campaign on behalf of the Southern California Honda Dealers Association, and a 2008 Gold Effie for work on the Jack in the Box® campaign. Opening its doors in 1997 in Santa Monica, Calif., SWM is led by Rick Sittig, creator of the Energizer Bunny® and long-running Jack in the Box® campaign; and Managing Director, Patrick Adams. www.secretweapon.net.
Thanks to Helpful Honda Dealers and the Helpful Honda Guys and Girls in Blue for providing this information on how we can donate to the Boys and Girls Clubs of So. California by playing an online game paired up with Super Bowl commercials
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