Entrepreneurship for the Win! April Rushing, Guest Blogger Shares Tips!
LA-Story.com would like to welcome April Rushing, PR and Marketing Entrepreneur. She is our guest blogger/expert for today. If you are tired of working for someone else and having no control over any part of your day, then you might want to visit the Franchise Expo West to find a business that you would love to own and run! Franchises are not for everyone but if you are an entrepreneurial type seeking to be your own boss, this is a great place to start the exploration for your own business.
Entrepreneurship for the Win
Second Sometimes Third Time Around is a Charm
By April Rushing
My first career could best be described as ‘non-descript entertainment industry person’. My jobs included production, accounting, distribution, contracts, and finance. With each job, the feeling of unfulfillment grew. I couldn’t quite put my finger on exactly what I wanted to do I definitely knew what I did not want to do. Long nights after my 9-5 and weekends were crammed with side projects in an attempt to scratch my creative itch. After 10 years of working in a traditional office, having a baby gave me time to pause. The passion-searching thirst was real. A lot of soul searching and reflecting during my stay-at-home 2-year hiatus led me to consider a career in public relations. It was a marriage of two of my passions; talking and writing. Finally, that famous quote applied to me, you know the one, ‘find what you love to do and you’ll never work a day in your life.’ Coincidently, I had interacted with the Public Relations and Marketing teams at most of my former jobs and side gigs but didn’t recognize it as a career fit. Fourteen years into my second career, I am still passionate.
Finding the right fit, especially when looking for a career that encompasses your passion can seem daunting. Personality analysis is one of the best ways to discover what you might be good at and/or passionate about. Organizations like FranNet help would-be entrepreneurs find the franchise that best fits their personality through a rigorous questionnaire and interview process.
Randi, a United States Air Force veteran spent years working in the civilian sector in the Silicon Valley after being discharged. When she was laid off she decided she wanted to be her own boss. “Enlisting in the military is a major step, a big life decision. Going into business is the same type of decision,” she explains. Finding something she was passionate about was a top priority. The personality assessment narrowed her choices down to five. She has been a Big Frog franchisee for six plus years.
Angela has only been an entrepreneur for two months. A successful 10-year second career in newspaper advertising ended prematurely due to the industry-wide decline in readership and circulation. With plenty of enthusiasm and drive the tri-athlete wasn’t quite ready for early retirement.
Angie and her husband started looking into business ownership. A chance meeting with a franchise consultant at the library showed them that franchising was a viable option. The detailed questionnaire narrowed the field of 100 franchises down to five matches that fit their personalities. She explains why she chose Big Frog, “One year right before a competition I needed two t-shirts printed for myself and my teammate but I couldn’t find a screen printer to make just two. Big Frog is completely customizable and allows for small quantities.” She has found her customer service background to be a big asset to ensure customer satisfaction.
Entrepreneurship doesn’t look the same for everyone.
Shannon is a Second Assistant Director on a network TV show. In production, it is not unusual to have 3 – 6 months off a year. She spent her hiatus traveling but the extended amount of time off often left her bored. She started looking for a business she could do on the side and discovered the Dream Vacations franchise. The flexibility of the business was a perfect fit. After working long hours on set, she works on her own travel business 10 – 12 hours a week. During hiatus, she works 40 hours a week. She advises, “You get out of it what you put into it. I treat it like a regular job.”
Becoming a Dream Vacations franchisee allowed her to share her passion for traveling with others, travel herself and make money.
One of the best ways to experience success is through knowledge.
Learn more about entrepreneurship, franchising, business loans and more at Franchise Expo West November 2 – 4, 2017.
During the three-day expo attendees can meet franchisors face-to-face and attend over 60 workshops and seminars.
***Use the code, RM for free guest passes when registering online.
Marketing Communications and Public Relations
Get more information on the Franchise Expo West at the links below!
Thanks to April Rushing for talking about the Franchise Expo West and explaining how franchising has worked for 3 people in just one column. You too could be in charge of your career and your life with a franchise.
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