Super Bowl LIV Social Media Winners: the Chiefs, Mahomes, Olay, Wings,+ Shakira

The Full Analysis:
Social Media Winners from Super Bowl LIV:
the Chiefs, Mahomes, Olay, Wings,  & Shakira

 

Super Bowl LIV is in the books and social media has declared its winners among teams, players, brands, snacks and halftime performers and international social media analytics firm Talkwalker reports the results.

 

NET SENTIMENT Over Time:

(Sorry this is so small, but I can’t fit it on my page if I run it the actual size or even at 50% of size!)

The Kansas City Chiefs owned the share of voice for the night, with 58.9 percent of the conversation to the San Francisco 49ers 41.1.  Mentions of the Chiefs peaked between 10 and 10:30 p.m. at just about the time it was clear that Kansas City would win, with more than 130,000 social posts in that period.  Sentiment analysis tracked joy at the moment that Chiefs fans realized they would win the Super Bowl.

TOP Celebrities Cloud!

The top celebrity by a landslide, with 146.5K mentions was KC quarterback Patrick Mahomes.

Brand Hashtags by Sentiment:

Olay was the clear brand winner, peaking at 7 p.m. with more than 44.5K mentions and the brand was also the winner throughout the playoff season – tracking at 203K mentions since January 13th, with 86.4k of them coming right after their ad aired at 7 pm Sunday, Talkwalker reported

 

Overall, these were the top brands during the game itself – from about 4 p.m. to midnight. EST.

1.  Olay/#MakeSpaceforWomen – 87.9K mentions

2.  Hulu/Tom Brady – 54K

3.  Google/Loretta – 35K

4 – Tums – 26K

5.  Avocados from Mexico – 25K

6.  Jeep/Groundhog Day & Bill Murray – 25K

7.  Pepsi – 25K

8.  Bud Light – 24K

9.  Doritos – 16K

10.All the rest in game had 90K mentions.

 

“Although some brands went for surprise, others released their ads early,” said Todd Grossman, CEO Americas Talkwalker.  “Having a strong message that resonates with viewers is still key and the release date doesn’t’ matter if the message is strong, the creative is entertaining and the purpose shines through.”

 

Overall the Pepsi Halftime Show generated 2.3 million mentions on social media.  This generated more than 16 million engagements (likes and retweets). Shakira was mentioned in 72% of tweets that also mention the Halftime show in some way and JLo (or J-Lo, or Jenny, or Lopez etc etc) was mentioned in 32% of tweets.  Here are themes over time, where you can see Shakira spike as she starts performing, and as others come on stage too.

While some were into the game and other viewers focused only on the commercials or halftime, most everyone can agree on one Super Bowl truth.  It’s all about the snacks.  And in social media, the clear winners were wings and salsa.

For “main foods,” wings were the clear winner with 57.6K mentions,
while pizza had 30.6K,
BBQ 6.8K,
sandwiches 6K,
tacos 4.1K.
For dips, salsa (14.6K mentions) beat:
guacamole (5.5K),
chili (3.1K),
hummus (1.7K),
ranch (1.6K).

About Talkwalker:

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

 

Thanks to Carrie Butler from TalkWalker.com for sharing all this information (pre & post game). The insights make it very interesting to check out the more successful brands!

 

 

 

Stevie Wilson,
LA-Story.com

________________________DEALS and STEALS(Affiliate Links)

I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands!
Disclosure: some of the links on this post might have affiliate links! It costs you nothing. If you buy something, the brand pays me a small percentage.
If you purchase via my link, I make a very small percentage for that purchase. It does not add any additional cost to the product. The price you see is the retail price (depending on store or vendor) .

Sunscreens Are Essential in Summer:  Try COOLA Full Spectrum 360 Sun Silk Drops SPF 30

 

 

 >

COOLA’s breakthrough Sun Silk Drops— your daily Full Spectrum 360° protection from the sun, environmental toxins, and digital overexposure.
Their advanced organic formula is light-as-air yet protects against broad-spectrum UVA/UVB, IR (infrared), and HEV (high energy visible) Light, meaning they’ve got you covered from beach to board meeting. A fast-absorbing complex blend of plant stem cells and patented LightWaves Defense [JS+M] technology helps to prevent visible signs of aging from both indoor and outdoor daily aggressors. Finally, full spectrum organic skincare that keeps up with your everyday modern lifestyle!

What else you need to know:
This product is formulated without oxybenzone. It is vegan, non-GMO, TSA-friendly, and cruelty-free.

Available at Sephora.com and Coola.com

Subscribe to RSS headline updates from: http://feeds.feedburner.com/la-story/Bpyd

Powered by FeedBurner
If you are going to feature content from LA-Story.com including images, podcasts or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination (meaning credit tag), a link- back to the specific page & please email the link to stevie@la-story.com before the piece goes live.
LA-Story.com, LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright: KBP Inc./TNBT Inc 2007-22

 

 

 

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

Share This Post On