If you are an athlete or seeking to get started on a fitness routine, YOU NEED TO READ this post! Water is crucial to your performance/workout before you start, as you work out and after you are done for the day. If you want to live a healthier lifestyle, this specific water will make s huge difference in your life. Read on to find out why!
Water War: SOS Rehydrate Resets Sector Standards
By Merilee A. Kern, MBA
Science-forward rapid rehydration formula offers a quick fix for
-improving physical performance,
-fighting fatigue due to exercise, work, travel, illness or partying
To say that today’s rapidly evolving water industry is overflowing with innovation would, pun aside, be a vast understatement.
The modern drinking water category at large is evolving and is currently immersed in a profound renaissance. This is thanks, in part, to an influx of cutting-edge hydration options prompting a seismic shift in how consumers regard water consumption. Specifically, a new science-spurred paradigm that the fundamental act of drinking water can, and should, “do more”, not only to satiate and hydrate in the near term (with immediacy) but also to address specific health concerns and generally promote and sustain one’s well-being—physically and mentally.
While these seem to be lofty and even disparate goals- and even more so in combination, today’s inventive hydration brands are educating consumers of those possibilities. Thanks to the evolution of hydration and other H2O-oriented advances, the water category is now giving “commodity beverages” (e.g., milk) a quantifiable run for their money. One recent Abasto.com article pinpointed today’s iteration of the water industry as “the largest competitor of cow’s milk”. This “threat” has manifested due to the pace and breadth of “innovation” in the water sector. This liquid gold rush is not surprising given the financial upside, as the bottled water industry alone is expected to reach $334 billion US by 2023, according to ResearchAndMarkets.com’s “Global Bottled Water Market – Growth, Trends, and Forecast (2018 – 2023)” report.
While there are a number of brands that have entered the fray on the hydration acceleration front, one stands at the forefront of the field due to the depth of science driving—and overwhelmingly validating—its formulation: SOS Hydration.
Dehydration Debilitates in Many Ways
Water is imperative for our fundamental survival but, beyond the basic life and death need, it’s helpful to consider some facets of our collective lifestyles putting us at a higher risk of developing mild to severe dehydration—a condition characterized by a harmful loss of the amount of water in the body. Some causes for this loss include sweating from exercise and/or playing a sport; air travel; traveling in overly hot, humid, cold, or windy weather conditions; consuming coffee and other diuretic beverages excessively; recovering from a hangover; along with a litany of other relatively common daily activities.
Dehydration happens passively as well. Did you know that, during a normal day, we lose about two liters of water just through breathing, sweat, and other bodily functions? Even while asleep, we can lose over one kilogram (2.2 pounds) of water-weight via sweating and respiration. Air conditioning has drying effects on our bodies as well. The health implications of dehydration are vast and can range from mild to severe, including problems with the heart, blood pressure, breathing, headaches, and cognitive issues like concentration. Do you feel that afternoon slump regularly? Dehydration is the number one cause of daytime fatigue. When we first start to sense thirst, we are already close to two percent dehydrated. So start sipping ASAP!
Setting a Scientific Standard
No matter the situation or reason, even if to generally maintain one’s well-being, the ability to rehydrate quickly and effectively is advantageous on many levels. SOS Rehydrate becomes a worthwhile remedy for dehydration and its prevention. It’s a medically developed, research-backed and independently tested formula provides hydration that’s equivalent to an I.V. drip for combating mild to moderate dehydration. This flavorful, powder-based drink mix helps the body rehydrate fully three-times faster than by drinking water alone. And, it can be used to replenish the body with highly effective fluid absorption no matter the conditions and without causing gastrointestinal distress.
Based on top-tier medical and sports science, SOS Rehydrate was engineered by a leading doctor, two former elite athletes, and a retired military medical officer with the sole purpose of combating dehydration to improve overall human performance, regardless of lifestyle circumstances. Company co-founder James Mayo was an officer in the Army for six years and achieved the rank of Captain. Concurrently, James ran track and field for his country where he earned the distinction of national mile champion. His brother, Tom Mayo, was also a top-tier international middle-distance athlete—a sub-four-minute miler—and Olympic Games contender, until dehydration derailed his dream. This unfortunate and avoidable situation spurred the brothers, and James’ medical doctor spouse, Blanca Mayo, to combine their respective areas of expertise and develop a suitable alternative to the mass market sugary sports drinks and create a best-in-class hydration product consistent with clinical-grade formulas combating extreme dehydration in disaster zones and E.R. Departments.
SOS Rehydrate was born.
The product’s heightened hydration process leverages the body’s digestive “Sodium/Glucose co-transport system”—an Oral Rehydration Therapy (ORT) endorsed by the World Health Organization (WHO) and UNICEF. SOS is based on- and falls within- the ranges set out by WHO’s Oral Rehydration Solution Guidelines that are supported by over 50 years of dehydration research. The medical mind behind the brand—a distinctive difference from other companies—can not be overstated. Blanca Mayo is a board-certified internist and Mayo Clinic physician. Her expertise has propelled the applicability and efficacy of SOS far beyond other rehydration solutions on the market, since her proprietary formula not only employs proven science from WHO, but also the American College of Sports Science. This formulation provides a perfectly-balanced protocol that optimizes hydration in well people as compared to other brands that focus on those who are ill or suffering gastrointestinal issues. The significant amount of world-class, third-party research also supports the SOS Hydration approach.
“Not many companies have been willing to independently test their product for fear of failure,” James said. “Since day one, SOS has not only followed proven rehydration guidelines set by leading organizations, but has also put our product formulas up for independent research so that we can base our claims on fact rather than self-promotional rhetoric. One need only review the ‘How does SOS Compare’ page of our web site to appreciate the comprehensive suite of reasons putting our formula in a scientific league of its own. We want consumers to fully vet us against our competitors as well as published scientific standards so they can truly understand appreciate what sets up apart and makes our product worthy of their hard-earned dollars.”
SOS Rehydrate’s formulation contains a painstakingly calculated “perfect mix” of elements the body requires for rapid hydration and in specific amounts to support active lifestyles: six key electrolytes (sodium, potassium, magnesium, citrate, chloride and zinc); sugars (only what is needed to transport electrolytes into the bloodstream); and malic acid. SOS has also lowered the osmolarity (the balance between water and sodium in the body) and stabilized the taste—said to be a complex challenge that other rehydration drinks have yet to resolve. Why is this important? The lower the osmolarity, the faster the body can absorb water, and with SOS, this absorption process is three-times quicker. High glucose concentrations can increase the osmolarity of drinks. SOS’ osmolarity is 20 percent lower than the average hydration drink, 25 percent lower than the average coconut water, 50 percent lower than the average sports drink and over 80 percent lower than the average soda. SOS is a hypotonic drink: it has a lower osmolarity than blood.
Why You need to drink SOS Rehydration!
SOS also boasts the following achievements as compared to the competition.
–three times more electrolytes,
–six times less sugar,
–six times less calories (a mere 10 calories per sachet/scoop).
All of these points without compromising taste while using premium, non-GMO, and Keto-certified ingredients and without any fillers, preservatives or artificial additives. (WOW!!)
Taste is an imperative element within the class of hydration drinks but also across the beverage landscape. Even with all of the science-based backing and wellness justifications, if a lifestyle beverage does not taste good, consumers will toss it. SOS Rehydrate does come in five fab flavors: berry, citrus, mango, coconut, and watermelon. All are available in handy, portable powder form with a dissolving time of under 10 seconds.
If you have been seeking to improve your energy and stamina surge, keep fatigue at bay, and ensure physical performance flows at a high level, you should “test-drive” SOS Rehydrate in your daily routine. Because of the positive elements the product offers along with great taste, it will be easier to get in the recommended eight cups of water per day.
Want more information on SOS Rehydrate?
Visit their website: https://soshydration.com/collections/all
Follow SOS REHYDRATE on these social channels!
They have a live interview video featured on Facebook here: https://www.facebook.com/sosrehydrate/videos/205996023974103/?v=205996023974103¬if_id=1583860803602590¬if_t=watch_follower_video
About Merilee Kern
As the Executive Editor and Producer of “The Luxe List,” Merilee Kern is an internationally-regarded brand analyst, strategist and futurist. As a wellness industry veteran and health advocate, she’s also author of the award-winning, illustrated fictional children’s book, “Making Healthy Choices – A Story to Inspire Fit, Weight-Wise Kids” (Amazon).
Merilee spotlights noteworthy industry innovators, change-makers, “movers and shakers”, experts, brands, products, services, destinations, and events.
Connect with her at www.TheLuxeList.com
Follow her on these social channels:
Thank you to Merilee Kern for this piece on SOS Rehydrate. I had not heard of this beverage but I will be checking it out.
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