Worth a Taste! Try Paulaner’s New Brew-Blend: Grapefruit Radler!

Paulaner USA, the U.S. importer of the legendary Paulaner Brewery portfolio and the number one Hefe-Weizen in Germany, adds Grapefruit Radler to its premium line-up of brands in the U.S.
This lively thirst quencher combines 50% Paulaner’s classic Münchner Lager and 50% naturally hazy, grapefruit infusion, resulting in a tangy flavor with 2.5% alcohol. Making its U.S. debut this summer, Paulaner Grapefruit Radler will be available in 16.9 oz 4-pack cans.

 

“With the continued rise in flavored beers and hard fruity seltzers, it was an easy choice  for us to introduce our Grapefruit Radler here in the United States, as it was already well-received in Germany for the past two-years,” says Steve Hauser, CEO of Paulaner USA. “Its success is in the combination of our expert brewmasters and the quality ingredients used to brew the product. This has resulted in a premium, flavorful thirst quencher that consumers won’t be able to put down.”

The new Paulaner Grapefruit Radler is a fruity-tart refreshment that is 100% natural and not too sweet. It will be available starting in June so be sure to taste one (or four) for yourself.


“Our Grapefruit Radler is the perfect complement wherever you are during the warm summer months,” Hauser concludes.

 

For more information about Paulaner Brewery, consumers can log on www.paulaner.com or
follow us on these social channels:

Paulaner USA Instagram: @Paulanerusa https://www.instagram.com/paulanerusa/

Paulaner USA Facebook: @Paulanerusa www.facebook.com/paulanerusa

About Paulaner USA
Paulaner USA is headquartered in White Plains, New York, and imports
Paulaner, Hacker-Pschorr, Fürstenberg, Fuller’s and Früli.
More information can be found at http://paulanerhpusa.com.

About Paulaner

The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn, and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and worldwide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed at the world-famous Oktoberfest.

                              

This new beverage from Paulaner sounds really interesting!

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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