April 24, 2024

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The Spice Girls Are Back. Global Partnership with Universal Music Group!

Universal Music Group’s Bravado Division Announce Exclusive Global Partnership With The Spice Girls!

 Global pop and style icons the Spice Girls, the biggest selling girl-group in history, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a new exclusive worldwide partnership through UMG’s Bravado division, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

HERE’S THE STORY FROM A-Z…

After their iconic 1996 debut single “Wannabe” topped the charts in 37 countries, Spice Girls’ debut album ‘Spice’, went on to sell more than 31 million copies worldwide, becoming the best-selling album of all time by a female group. The girls have gone on to sell more than 90 million records around the globe, releasing three studio albums and 11 singles and winning a host of awards including a BRIT Award for Outstanding Contribution to British Music.

The first Spice Girls ‘Wannabe 25’ Merch capsule collection is available now HERE. The items worn by or shown by each of the Spice
Girls below are available at the link above. (P.S. The collection will sell out FAST!!)

 Sporty Spice wearing a Spice Girls Tee!
Bravado will represent rights for the band across merchandising, direct-to-consumer products, touring, brand and retail licensing and distribution, ahead of the 25th Anniversary of their debut album ‘Spice’.
Emma Bunton AKA Baby Spice wearing a  Spice Girls  Top 
The Spice Girls and Bravado will work together to deliver new products and capsule collections via DTC and retail partners around the world
The Spice Girls and Universal Music Group are releasing an expanded anniversary ‘SPICE 25’ album, featuring previously unreleased songs, demos, and mixes on October 29, 2021, almost exactly 25 years after the release of their debut album on November 4, 1996, on Virgin Records.
Mel B in a Spice Girls Tee!
The expansive multi-year deal will see Bravado representing the band across merchandising, direct-to-consumer products and campaigns, touring, brand and retail licensing and distribution, ahead of the 25th Anniversary of their revolutionary debut album ‘Spice’ in October.
Having exploded into the global consciousness together in 1996, the Spice Girls created an internationally recognized movement and brand, characterized by a unique blend of style and strength that is as popular, reverential, and empowering today as ever before, having inspired and influenced multiple generations of fans, musicians and peers alike to be emboldened with girl power and people power!
Ginger Spice (Geri Horner, né Halliwell) with a Spice Girls Coffee Cup!
The deal marks the first time in two decades that licensing rights across all channels have been assigned to a partner, and together the Spice Girls and Bravado will work hand-in-hand to deliver new products and capsule collections to retail partners around the world, to satisfy their millions of fans globally.

Girl Power Shirt is a  great Spice Girls tee! 

 

Spice Girls said:

“We are so excited to be working with Bravado again, especially in this our 25th anniversary year and are looking forward to collaborating with the team”

Richelle Parham, President of Global E-Commerce and Business Development, Universal Music Group said,

“We are thrilled to partner with The Spice Girls, to create new and exciting product lines and to expand the bands connection directly with their loyal Superfans. We will also engage with our global retail partners to bring their iconic brand, style and empowering message to fans and stores internationally. Bravado will work closely with UMG operations around the world on the launch of Spice 25 and beyond, to expand their legacy and cultural impact for years to come.”

Rachel Redfearn, VP A&R and Brand Management of Bravado said,

“The Spice Girls’ impact on popular culture cannot be over-estimated. They stand for positivity, inclusion, bravery and diversity. All delivered in a bold, fun and energetic package. This message is as relevant today as it was in 1996…maybe more so. Bravado’s alliance with this most iconic of bands will allow both existing and new fans the long-awaited opportunity to be a part of the legacy. The breadth of rights granted for the first time in 2 decades gives us the vehicle to truly celebrate their legendary status.”

The first Spice Girls ‘Wannabe 25’ Merch capsule collection is available now HERE.  https://www.thespicegirls.com/

ABOUT BRAVADO
Bravado is the leading global provider of consumer, lifestyle, and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing, and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods, and unique experiences.
For more information: http://www.bravado.com

ABOUT UNIVERSAL MUSIC GROUP

 

At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
For more information on Universal Music Group N.V. visit: www.universalmusic.com
Stevie’s Note:
I have been waiting for a return of the Spice Girls. It’s a smart thing to do because who didn’t love the Spice Girls?  They have a new album about to emerge and now this  branded collection of all kinds of items from coffee cups to sweatshirts.
FINALLY the return of these women..  and their music! 

Stevie Wilson
LA-Story.com

Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com

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