Lean Cuisine is one of the key sponsors for A Night in the Village
This was Lean Cuisine’s second year as a brand participant and sponsor for Night in the Village. While we didn’t get to talk to Kristin , Lean Cuisine’s marketing manager that we interviewed last year, we were able to get some interview time with Lean Cuisine’s Therese who told us about what Lean Cuisine was doing this year:
Photo booth for participants,
Sampling of the BBQ Chicken Pizza ( tasty!! really tasty! I liked this one. I also love their flatbreads too– providing I get them crispy enough)
Plus they were doing purse charms and necklaces- very cool!
Bottom line– Lean Cuisine is more than just its line of frozen meals and snacks– in a broad range of categories for lower calories and controlled portions. What Lean Cuisine is really about is more of a healthy lifestyle that leaves women feeling empowered and in control of that aspect of their lives so that they can be healthy, fit and get on with the rest of their lives. We *heart* Lean Cuisine– and it’s not just because of their tasty and fast cooking meals. It’s because of their approach to getting women on the road to life– making food a tool along the road, not the focal point of life.
A chat with Therese from Lean Cusiine about the brand’s participation with WC2009 and a Night in the Village for the second year!
Thank you to Lean Cuisine for the time and the great little purse charm too!
Stevie Wilson
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