LA-Story.com: Justin Timberlake Launches Givenchy's Play and Play Intense Men's Fragrances.

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Justin Timberlake loves life and it’s all about PLAY— as a lifestyle as much as it is his music. It’s got to be fun or else why do it? He’s a great model for men to learn that they have to balance the “work” with the “play” and do each within a certain scope and create a life where work is play and one works at playing too. Probably a great reason for Givenchy to have tapped him as the ‘face” for PLAY.

PLAY was inspired by the lifestyle of today’s man, characterized by freedom of action and freedom of movement.
The PLAY fragrance is available in EDT & Intense EDT, formulated by Emilie Coppermann and Lucas Sieuzac under the direction of Givenchy’s ‘brand nose’ Francoise Donche. It’s a modern yet timeless scent that embodies its era with style.

Elegant and hedonistic, PLAY EDT exudes a powerful presence with the following notes:

Top: Bergamot, Mandarin Orange, Bitter Orange, Grapefruit

Heart: Amyris Wood, Black Pepper, Coffee Flower

Base: Vetiver, Patchouli

PLAY Intense is charismatic and captivates with its sweet, caressing nature:

Top: Bergamot, Mandarin

Heart: Amyris Wood, Pink Pepper, Coffee Flower

Bottom: Labdanum, Tonka Bean, Vetiver, Patchouli

The ad campaign, shot by photographer Tom Murno, takes inspiration from Justin Timberlake’s real life. Check out this cool video where JT talks about the brand, the photo shoot and lots more.